Just a quick update on my work-in-progress: I’m at 101,000 words. And only about 2/3 of the way through the story. This will either be a long book, or four novellas. I haven’t quite decided.
The working title is The Karenina Chronicles: A Waterspell Novel. The subtitles of the four chronicles: The Leviathan, The Nomad, The Adept, and The Wolf. I hope to finish the first draft by January, and then let it sit for a month before I begin what will be a major effort of revising and editing. Themes emerged as I went along. They are much clearer to me at the two-thirds mark than they were at the beginning, so I must go back and clarify my somewhat muddled thinking in the opening third.
But I’ve got time. I’m on nobody’s schedule but my own.
They’re inevitable. Every writer gets them. Even rich and famous authors get bad reviews.
Some of the best advice I’ve ever read, on how to handle the trolls, comes from Julia Whelan at Writer Unboxed. I excerpted some of her comments to give ’em the Canva treatment. But every writer will do well to read her entire post.
Julia Whelan is a screenwriter, lifelong actor, and award-winning audiobook narrator of more than 500 titles. Her performance of her own debut novel, the internationally best-selling My Oxford Year, garnered a Society of Voice Arts award. She is also a Grammy-nominated audiobook director, a former writing tutor, a half-decent amateur baker, and a certified tea sommelier. Her new book, Thank You for Listening—about a former actress turned successful audiobook narrator who has lost sight of her dreams and her journey of self-discovery, love, and acceptance when she agrees to narrate one last romance novel—released in August 2022.
“Write every day” is standard advice to writers. We’ve all heard it. I used to feel guilty because I do NOT write every day. I regarded my failure to do so as … well, a failure.
Now I know better. After eight books with a ninth in progress, I know what pattern or schedule works for me. I’m a binge writer, an all-or-nothing kind of wordsmith. When I’m writing, I don’t want to do anything else except drink coffee, eat when I start getting the shakes, and sleep when I must. That kind of intensity is productive, but exhausting. I can only keep it up for three days. Then, I must have a break.
Today was my non-writing day of “rest.” I’ve spent it doing a bunch of things that writers must do:
Checked Goodreads for new reviews (and found a lovely one)
Checked on my audiobook sales via Findaway Voices (and found a good number of new sales)
Communicated with my local library about adding Waterspell to their catalog
Made a new Bookstagram graphic with the lovely Goodreads review
Wrote this blog post
Additionally, I fulfilled my obligations to a save-American-democracy group in which I’m active in the area of Communications. And: I watched the Jan. 6 Committee Hearing on PBS. Busy day!
Would I have wanted to break away from my work-in-progress to do any of these things? Absolutely not. I suppose there are writers who can write fiction for just 4 hours in a day, and then put the book out of their mind, to focus on such mundane tasks as I’ve listed above. I’m not one of those writers. A far more productive approach, for me, is to devote whole days at a stretch to my writing, and to nothing else.
At the end of three intense days, I’m totally ready to turn my mind to less taxing tasks. By the same token, after one or two days of necessary but boring administrative/business work, I’m eager to throw myself back into the world of my imagination.
“Write every day” is a recipe for burnout, in my opinion. If you’re really into the story and the people you’re writing about, your mind and psyche can’t keep you deeply “in character,” indefinitely. You need a break. You need to come up for air, and spend a little time away from the story so you can return to it, refreshed. And unless you’re able to afford a personal assistant who can handle all of your non-writing jobs, you need to set aside time to tackle your To-Do list.
Don’t cut into your writing time to do those boring jobs. Hold your writing days sacrosanct. Set your phone to Do Not Disturb and commit yourself to do nothing except Write.
But don’t “write every day.” You’ve got other things to do.
Recently I was asked if Instagram is good for writers. I believe it is. Or at least its “subsidiary,” nicknamed Bookstagram, works for me. I’m not on Twitter (I tried it but found it to be too frantically noisy). I’m suspicious of TikTok, which the FCC calls a national security threat. Besides that, I have neither the time nor the inclination to make a bunch of videos, not even bookish videos, and certainly not silly vids. As for Facebook: Fewer than 100 people follow my FB author page, and that number hasn’t changed in more than a year. Facebook’s algorithms work hard to keep your posts from being seen, if you don’t pay to boost your posts. And I don’t pay.
On Bookstagram, however, I quickly attracted 900 followers (for free!), and that figure increases weekly. They’re all bookish people, a curated population of readers, writers, teachers, librarians, publishers, and bookstore owners. The collaborative connections I’ve made there have resulted in several very nice reviews of my books, and in turn I’ve been introduced to the work of authors from all over the world. My ebook library now overflows with books I plan to read and review, to support other authors as many Bookstagrammers have supported me.
Bookstagram Pointers
Tips for Starting a Bookstagram covers nearly everything a newbie should know about launching a Bookstagram account and interacting with other book people. To that resource, I’ll add the following points, things I’ve learned in my year there:
Engagement is key. If you want people to like and comment on your posts, you must like and comment on theirs. Like all social media, Bookstagram can be an enormous time sink. You mustn’t let it take over your life, but you do need to set aside time for not only your own posting, but also for interacting with other people’s posts. I tend to peruse my Bookstagram feed during my coffee and lunch breaks, and sometimes in the evening when I should be reading.
Canva is your friend. I’m not much of a photographer, and my aging Android phone doesn’t take especially good pictures unless the scene is perfectly lit. To get around that deficit, I use Canva heavily. I’ll spend an entire day creating Instagram posts at Canva, using the covers of my books and incorporating the nice reviews that I quote or screen-shoot from Amazon, Goodreads, etc. Creating Bookstagram content can take quite a lot of time, but I enjoy playing with designs at Canva, seeing how creative I can get. (Pictured is one of my recent designs, to promote the new Waterspell audiobook.) For me, Canva and Bookstagram together have become a fun way to showcase a different side of my creativity. If the words aren’t flowing during a writing session, I can go to Canva and play with pictures, and still feel like I’m being productive.
Mix it up. My pattern is to alternate promos of my own books with quotes from famous authors, or writing-related memes, or the occasional review that I’ve written for somebody else’s book or audiobook. Over the course of years, I filled thick notebooks with admirable examples of other people’s writing, or with the wise words of established authors. Those notebooks have been a rich source of inspiration for my bursts of creativity at Canva. My Bookstagram followers always respond warmly to the quotes I share. Every writer needs a regular shot in the arm, an almost daily reminder that what we do, does matter. And that we’re not alone. Even famous authors have bad days and get one-star reviews or draw the ire of book-burners. Hardly a day goes by that I don’t see something inspirational on Bookstagram, something that validates me as a writer. The writers and artists who are active there support each other, celebrate each other’s successes, and commiserate with the setbacks.
Once a day is plenty. There seems to be a general consensus among Bookstagrammers that it’s poor form to post more than once daily. Which suits me fine. Only on rare occasions do I violate that unwritten rule. Many Bookstagrammers post only weekly, or 2–3 times a week.
Block the spammers and bots. Newcomers to Bookstagram are instantly deluged with “Promote it on” scams. Every one of those fake accounts uses the same wording — “Promote it on” — typically followed by some variation of “Writers Heaven” or “Writers Paradise.” (The bots aren’t imaginative.) To fend them off, go into Settings, find Privacy & Security, find “Edit comment settings,” and find Comment Filtering, where you can list Hidden Comments. There, paste the following list of terms that the scammers use. You’ll need to add new terms to the list from time to time, as the scammers tweak the wording (“Writers Heaven” becomes “Heaven of Writers”). As one of your first steps, however, when you create your new Instagram account, put the following terms in your “Hidden Comments” list, and you’ll vastly reduce the amount of junk that floods in from bots and scammers. Eventually, as they figure out you’re not going to pay them to “review” your book, the scammers move on to more gullible writers.
As other thoughts occur, I may add to this post. For now, however, those are my main bits of advice for Bookstagram newcomers. I believe you’ll find, as I did, that it’s a welcoming community. Most of the writers and readers who are active on Bookstagram will follow you back, if you follow them. That reciprocity makes it fairly simple to grow your followers, in very little time, from zero to hundreds or even thousands.
I’ve been fairly selective about who I follow, being mostly interested in connecting with readers who might enjoy my books, and also with writers who work in my genre: traditional fantasy. I don’t follow many writers of urban fantasy, for instance, because I’m not trying to reach that specific audience. What works for them, in the way of promotion or reader engagement for instance, won’t necessarily apply to my efforts. From authors of epic or high fantasy, however, I’ve picked up many useful tips. I’ve learned about tropes and book blurbs and keywords. I’ve learned about online fantasy map generators, which is a new skill I really want to master.
In turn, I’ve shared what I’ve learned about cost-effective book promotion. Pretty much the only time anyone reads this blog is when I share something on Instagram about my book-promo efforts, and I invite my IG followers to learn more at my blog. That’s when I get eyes on posts such as Book Promotion Sites: Ranked and its followup, Book Promo Overview. I’m glad to know that other writers are benefiting from my experiences in the often predatory and potentially expensive world of book marketing.
If you’re an author on Bookstagram, I’d love to hear from you. Please drop your comments in the box below. I have a huge amount to learn about that platform, and I welcome the advice of more experienced Bookstagrammers. Please comment, too, if you’re just getting started. I’ll do my best to answer your questions, or to refer you to more authoritative resources.
With the dust beginning to settle, I’m surveying my little publishing empire, seeing what has worked and hasn’t worked since January 2022. As a refresher on the timeline of my new releases this year:
What a relief to have all of this frantic effort behind me! Now I can focus on making pretty promotional graphics at Canva to post on social media. I can try to remember to upload new videos to my somewhat neglected YouTube channel. Most importantly, I can start planning a new book.
Too Much, Too Fast?
At this natural pausing point, it behooves me to pause and consider whether releasing three new books or editions in less than six months might have been rushing things a little. If this frantic schedule has left my head spinning, I fear it has also confused my readers.
Barely had I begun begging for reviews for Waterspell Book 4: The Witch before I was begging equally earnestly for reviews for The Complete Series boxed set. Some readers, I suspect, got muddled: They didn’t fully grasp that Book 4 is a separate publication from The Complete Series. And thus, they didn’t realize that each publication needs to be reviewed separately. Although Amazon correctly shows The Complete Series (the boxed set) as being one part of the Waterspell series, reviews for each individual book in that series are not immediately visible to shoppers who are looking at any single title in the collection. That is to say: Amazon treats each book (and edition) individually, which creates (in me) a need for readers to take the time to post individual reviews for every book and every edition. A big ask.
Indeed, that’s a lot to ask of even the most ardent fan. All of my asking—first for the individual Book 4: The Witch, then for the boxed ebook set, and now for the culminating audiobook—has befuddled even me. I’ve no doubt that I’ve raised confusion in the minds of many readers. They (and I) would have benefited from a slower pace of new releases in 2022.
Nevertheless, rushed though it was, I’m delighted to have all of the publishing frenzy done and dusted. The new titles and new editions are out there, readers are finding them, and new reviews are appearing. The six-month sprint is over. Now I settle into the marathon of ongoing, nearly continuous book promotion.
Book Promo Overview
In May, I ranked the promotions I’d used, according to their effectiveness. With another month of experience behind me now, I’m revising two of my earlier estimations. Both of my giveaways—Goodreads and Reader Views—have improved their grades from C to B-minus.
Goodreads was a giveaway of 100 Kindle ebooks of The Complete Series. That giveaway has now netted me five-star ratings from two of the winners, along with a very nice review from one of those satisfied readers: “Loved it. Couldn’t put it down. 5 star box set. I may actually reread this because I enjoyed it so much.”
Reader Views was a giveaway of physical copies. I’d been disappointed that no recipient of those rather pricey, high-quality paperbacks had responded by word or deed. But on May 28, a winner of a print book posted on Goodreads: “Thank you, Deborah. I loved this novel and can’t wait to start Waterspell 2.” Those few words made everything worthwhile, all the expense and effort of mailing out physical copies.
I hope this doesn’t sound whiny. I’m truly grateful for every review and every star. Readers are busy. I get that. Writing reviews can be hard. I get that, too: I suck at writing reviews. Some of the reviews my books have received have filled me with awe, they’re so insightful and so beautifully written. Me? About all I can ever think to write about a book is: “I liked it.” Too many mandatory book reports in my school days ruined me for writing book reviews, I fear. But every author will value a simple “I liked it” as much as they value a detailed, four-paragraph analysis.
All reviews count. Every review matters.
To sum up: Marketing is hard, it’s expensive, and it’s time-consuming. To ensure that I’m spending my promotional dollars effectively and using my time wisely, I must pause occasionally and analyze how I’m meeting, or not meeting, my goals. At this point in my writing life, my goals are to get more reviews. At present, reviews are more important than sales. Without reviews, books (and audiobooks) won’t sell. First comes the writing/publishing, then the reviews, and THEN the sales.
Quick Links to Post Reviews
If you’re a reader who is inclined to help me out with a new review (or two, or five), I’ll be eternally grateful. 💙 Here are the direct links to post reviews at Amazon:
Also, if you’d like to review the new audiobook edition, the following retailers will allow you to leave a review without having bought the audiobook there:
Releasing June 1, 2022 WATERSPELL: The Complete Series Audiobook
Am I excited!? Just a little. Well, a lot actually.
This new audiobook is the culmination of decades of work. I started writing Book 1 of Waterspell so long ago, the story seems to have always been in my life. In a sense, I suppose it has been in my life since I learned to read in my childhood. Everything I’ve ever read has probably found its way into this series, in some fashion or other.
But that’s true for all writers, I imagine. We are products of the life we’ve lived, the people we’ve known, the education we’ve received, the work experiences we’ve had, and perhaps most of all the books we’ve read. We write what we know.
Waterspell is deeply personal for me, however. I remember my doubts and my uncertainty as I began the switch from nonfiction to fantasy. As a trained journalist and an award-winning author of history and biography, I wasn’t even sure I could write fiction. Did I know how? I had much to learn, and attentive readers can follow my learning curve through the series. Wordiness, for instance, was my painfully clear weakness in Books 1 and 2. That fault is less apparent in Books 3 and 4.
Our house in Mexico on Lake Chapala
During my years of work on this story, I not only grew as a writer, I gained a deeper sense of my place in the universe. A huge amount of the writing was done while my husband and I lived in Mexico, in a house that I loved, prettily situated on the south side of Lake Chapala, south of Guadalajara. Our time in Mexico was a highlight of my life, an intensely creative eight years. Amid the tropical flowers and greenery that surrounded our house, I gave myself to my writing, tapping my deep subconscious during those quiet nights by the lake, disturbed by nothing, visited by only owls and inspiration.
My beloved husband holding a fuchsia for me to photograph in our Mexican garden
After we left Mexico, another seven years would pass before Books 1–3 of Waterspell were published. And then, to my horror, my husband died quite suddenly and unexpectedly, only two months after Book 3 was released. I have written elsewhere about the effects of my grief on my writing; I will not elaborate here, except to say that my husband’s death is, for me, inextricably woven into the very fabric of this series. It is chief among the reasons for my deep personal investment in this story.
The Gift That Started Things Off …
All of this history will perhaps explain why I’m so joyously, deliriously excited about the new audiobook. Readers had been asking me for an audiobook, but I thought the expense of such an undertaking would be beyond my reach. I resisted the idea of even investigating the possibilities, until my sister-in-law gave me an Audible membership for Christmas. The first thing I bought was Lord of the Rings, narrated by Rob Inglis.
What a revelation! A great work of fantasy was elevated, by a masterful job of narration, to a plane of perfection almost beyond my comprehension. That was when I knew I had to pursue an audiobook of my own series, and damn the cost.
… And Now Here We Are
Here we are, on June 1: Release Day! I can hardly wait for the world to hear Simon de Deney’s wonderful work on Waterspell: The Complete Series. I love how Simon connected with the characters. I am deeply grateful that he took on this big project, that he liked the story and my writing, and was willing and able to produce 51 hours of narration. Not a small undertaking! I feel honored to have an actor of Simon’s reputation narrating my novels. 💙
Simon de Deney is a professional actor, playwright, director, and audiobook narrator with more than 25 years of broadcast experience and a wide range of acting credits, from feature films to shows in London’s West End. His audiobook work includes Flames Over Frosthelm (Dave Dobson), It Calls from the Forest (multiple authors), and The Story of Wine (Hugh Johnson), for which de Deney was nominated for Best Performance (Factual Audiobook) in the 2022 One Voice Awards (UK). As a writer, de Deney has had several BBC Radio commissions, including “The Way It Is” and “Future Perfect.” He has developed and directed new plays including “Broken Voices,” “Scotch and Water,” and “Late Fragment.” His acting credits include (theatre) “The Madness of George Dubya,” “The Prisoner of Windsor,” “Beneath The Waves,” and “Felix,” as well as television roles in “House of Elliot,” “The Upper Hand,” and “Rose Cottage.” His film credits include Damage, Shining Through, Another Country, and The Selfish Act of Community. Simon de Deney has a Master of Arts degree in Politics, Philosophy and Economics from Oxford University. He lives in London.
This being my first audiobook, I’m not sure what to expect. Will it suddenly just appear in the catalog of every retailer? It’s been available for pre-order at Barnes & Noble, Chirp, AudiobooksNow, and Libro.fm. It’s supposed to show up on June 1 at Apple, Kobo, Walmart, Overdrive, and many others including Audible. But I’ve been warned that Audible lags behind.
So check back here on my website for new links. I’ll post them as I get them.
I will have 100 Giveaway Codes to hand out. Drop me a note (below) if you’d like a free copy of this audiobook!
Six months ago, in November 2021, I ran my first paid promotion for my novels. My first effective promotion, that is. I’d been experimenting with BookBub but getting nowhere. After concluding that BookBub is overrated and overpriced, I went looking for better, cheaper alternatives and found BookRaid. My single-day November 2021 promotion at BookRaid was far more successful than my ongoing, daily BookBub ads had been to that point, persuading me to drop BookBub entirely.
Since then, I’ve also run promotions with The Fussy Librarian, ManyBooks, Bookorium, and Freebooksy (Written Word Media). Additionally, I’ve done three smallish Reader Views giveaways of paperbacks, finished one big Goodreads Giveaway of Waterspell: The Complete Series (Kindle edition), offered a 50% discount on the series at Google Books, and made ARCs of the boxed set available free, for the month of April, on NetGalley. Looking ahead, I’ve scheduled a Book Barbarian promo for July 12. (Book Barbarian specializes in SF/fantasy titles.)
Which of these has worked best?
The Prize Goes To …
The hands-down winner (to date) is Freebooksy. At $170 (!) it’s the most expensive promotion that I’ve run, but:
You get what you pay for, as shown in this chart:
Not only did Freebooksy outperform all other newsletters by an astonishingly wide margin, notice that even Day 2 of the Freebooksy promo (when folks were opening their email late, on the day after) brought in more orders than The Fussy Librarian did in total. Evidently, Written Word Media has a vastly greater reach than any other book promotion service that I’ve tried. I also appreciate them promoting the entire series (not just Book 1), and continuing to list Waterspell on their website:
My Freebooksy promotion thrilled me by making Waterspell Book 1: The Warlock a No. 1 bestseller in a pair of Amazon categories, and vaulting it to a very respectable second place on yet another Amazon bestseller list:
Freebooksy, obviously, must top my list of book promotion sites that truly deliver. I’ll save up to run another promo with them in six months or so. The $170 price tag becomes less of a shocker when I consider that The Fussy Librarian charges $50 for a one-day listing, Book Barbarian is $55, BookRaid is $60, and a one-month NetGalley listing is $50 (when arranged through a NetGalley co-op). A Goodreads Giveaway (if you get it on sale) is $99. A ManyBooks promo is $29.
While there’s no fee to put a book in the Reader Views giveaways, each paperback that I mailed out cost me $10 for the book plus at least $4 postage. I sent out 10 books (one to Canada for a whopping $21 in international postage), bringing my total Reader Views out-of-pocket to about $160 (spread over three months). I’ve no idea whether any of the recipients reciprocated by leaving me a review anywhere. I have no direct evidence that any of them favored me with a review or even a wordless, anonymous rating. Sadly, none of them communicated with me, despite the contact-info sheet that I included with each copy. In future, I’ll think twice before doing another unfiltered, unvetted giveaway of pricey paperbacks.
The not-knowing about their effectiveness is why I’m giving both Goodreads and Reader Views a so-so C for their giveaways. It’s been nearly two full months since Amazon sent all of the winners at Goodreads their free copies of The Complete Series. So far, only one of those recipients (that I know of) has reciprocated by rating the Waterspell series at Goodreads.
NetGalley gets a B-minus from me because the reviews there, although they are excellent five-star reviews (like Aria’s pictured here), are far fewer in number than I had anticipated. I was hoping (too optimistically) for 40 or 50 reviews. To date, I’ve received six. I’m deeply grateful for those six highly positive reviews (thank you, Aria and other readers!) but I’m somewhat disappointed that so few of the individuals who requested and received an advance reader copy (ARC) have posted their reviews.
ManyBooks gets a C average from me because my two promos there have not moved the needle very much. They’re nice people to work with though (they gave me a badge!). And they’ve certainly outperformed BookBub (ridiculously expensive and ineffective), Bookorium (useless and now defunct), and my experimental Google Books discount, which has not attracted even one taker. Half price doesn’t appeal? Huh. The 50% discount code expires on May 31. I guess I’ll extend it for another two months, since it’s not costing me a dime.
That’s my report. If you’re an author who’s researching the best promotional sites and methods, I hope that my experiences will help you decide where and how to spend your advertising dollars. May your sales rankings skyrocket!
April 21, 2022: The 4-in-1 book bundle hits the stores! Before I had my first cup of coffee on Release Day, I was checking the downloads on my Kindle and Nook to be sure the formatting had survived the trip through cyberspace. Especially the complicated Table of Contents that I struggled with, before finally figuring out how to use Word Styles to achieve the hierarchy needed to list each individual book with all of that book’s chapters as subheadings. Evidently I was successful: The TOC in every edition looks good and makes logical sense.
Now I wait for ratings and reviews to (hopefully) appear. I’m especially interested in the results of my Goodreads Giveaway of 100 Kindle copies: Will that giveaway generate the new reviews I’m hoping for? Fingers crossed that most of the people who entered the giveaway are actual readers of epic fantasy. Past experience, however, tells me that at least some of the entrants (and therefore, some of the winners) are pirates who only want free books that they can turn around and sell under the table. It’s a shame that Goodreads attracts so many unsavory characters. Between its trolls and its thieves, Goodreads remains a sketchy proposition for authors, though readers seem to find it useful for tracking their To-Be-Read lists. Here’s hoping that my newest giveaway produces results that will raise my admittedly low opinion of Goodreads.
Far more rewarding (and fun) has been my experiment in offering ARCs (advance reader copies) at NetGalley. Going through a co-op made NetGalley affordable. And so far, I’ve been very pleased with the quality of the reviews The Complete Series has received there (excerpts pictured above and below). I’m thinking of trying NetGalley again to pull in reviews for the forthcoming audiobook edition.
Release Day always feels anticlimactic, after the flurry of pre-release promotion. I’ve done what I can to let people know there’s now a boxed set, and the 4-in-1 bundle is the easiest, slickest, most convenient way to experience the world of Waterspell. I hope readers find it and love it.
Where does this leave me? Besides tired? I’m truly worn out from this flurry of publishing and promoting. The end of all this effort, however, is in sight. Before too much longer, I will log off of social media; ignore this website (as I have often done in the past); and settle down to WRITE something new! The ideas are bubbling. I’m scribbling notes, in between the Instagram posts and my YouTube uploads. What a joy it will be to discover the story that arises from those scribblings! I was meant to write, not to spend all of my time waving a book over my head, asking people to “Buy this, please!”
Look what I found! A video from a few years ago, of my audiobook narrator, actor and voiceover artist Simon de Deney, reading a short story during a fundraiser for the Emergency Care Fund of the National Hospital for Neurology & Neurosurgery in London.
It’s a great story and an absorbing performance. Watch it here:
You can also enjoy Simon reading an excerpt from the forthcoming Waterspell audiobook (The Complete Series, a boxed set of four books). I’ve posted the excerpt on my very own, brand-new YouTube channel:
Much more to come! This being my first audiobook, I’m climbing the learning curve as I explore options for distribution: going wide, far beyond Audible. Barring unforeseen complications, Waterspell: The Complete Series boxed audio set should be available Summer 2022. “Stay tuned!”
When I first looked into NetGalley (“We Help Books Succeed”) I thought it was beyond reach because of the budget-busting expense. But then I learned about these things called “NetGalley co-ops,” which are group ventures that bring the cost down considerably. Going through a co-op (I am using Victory Editing), a writer can put a book on NetGalley for $50 for one month and start sending out ARCs (Advance Reader Copies) to all sorts of industry professionals, including booksellers and librarians.
My listing for Waterspell: The Complete Series (Boxed Set: Books 1–4) is scheduled to run through April 29. In just the first two days of it being on NetGalley, I’ve received requests from more than 40 interested readers, including several booksellers, educators, and institutional as well as school librarians. These are people who would not have known my series even existed, if not for NetGalley.
This experiment has only just begun. Proof of its success (or failure) will lie in how many reviews my boxed set gets, and the quality of those reviews. At this early stage, however, I’m thinking that NetGalley, accessed via a co-op, is a good investment. At the very least, I’m getting exposure in a much larger arena than Bookstagram and Facebook—and my cover art for The Complete Series is getting all thumbs-up so far! Not a single negative vote has appeared yet, which validates my choice of a traditional two-dimensional cover instead of the 3-D “boxed set” graphics that many writers are using (to their detriment, in my opinion, since those 3-D images hide the pretty cover art and make the books’ boring spines prominent).
Another useful aspect of a NetGalley listing is the space it provides for a Marketing Plan. Forced to actually think about it, I came up with this:
The magic number of reviews is 50. That’s what I’m hoping for: a total of 50 reviews at Amazon for The Complete Series.
Past experience with Goodreads Giveaways suggests that only a fraction of the 100 individuals who won Kindle copies of the boxed set will actually post a review. I may be lucky to get 10 reviews from that giveaway.
Which means I’m pinning most of my hopes on the NetGalley reviewers. I’m appealing to you, you lovely librarians and booksellers: help me out with plentiful reviews. They don’t all have to be 5-star (though a girl can hope and dream, and extend oodles of humble gratitude to everyone who is so kind and generous).
They destroyed her mind, hunted her kind, and left her powerless. They should have made sure she couldn’t come back.A post-apocalyptic dystopian standalone from the author of Waterspell. “Immediately immersive”
WATERSPELL Making a place for yourself in a world where you don't belong takes courage. So does moving in with a warlock.
“Best audiobook series I’ve ever listened to.”—Google Audio
“In this four-book saga, the author has created an epic fantasy world full of magic, danger, romance, and travel through time and space. The characters are vivid and complex. This is a most enjoyable read for fans of fantasy and fine writing.” —Shirley, NetGalley
“A riveting series. Well written, excellent world-building with an engaging plot in each book and well-developed characters. I was gripped right from the start with twists I didn’t see and unpredictability.” —Aria, NetGalley
“I was hooked instantly. I willingly gave up sleep and could not wait to get up to read more. I’m reading the whole series, and absolutely loving it.” —Sarah, Amazon
“I absolutely loved all four books! You kept your storyline throughout the four books brilliantly. The characters were all genuine and relatable.” —Carol, Goodreads
“An entertaining, fast paced, and well-plotted fantasy series. The world building is fascinating, and the characters fleshed out. Highly recommended.” —Anna Maria, NetGalley
“Captivating. I loved this series from beginning to end. Complex characters who mature through the series and unexpected plot twists kept me reading far too late into the night.” —Amy, Amazon
“Jane Eyre meets Beauty and the Beast. Amazing story, very original. Great series.” —Emma, Amazon UK
“An extraordinary book, four in fact! I read these over a five-day period and found the storytelling fantastic. See for yourself!” —Michelle, NetGalley
“Lightfoot has a sure touch with regard to characterisation. Each of her characters has their own authentic and convincing voice. Narrative, description and speech are exceptionally well-balanced.” —Martin Dukes, author of the Alex Trueman Chronicles
“Complicated characters, plot twists, romance, adventure, and magic — all written in a voice that immerses you in a fantasy world both foreign and familiar. Get the box set because you won’t want to leave this world.” —Beck Digs It, Amazon
“A must-read for fantasy enthusiasts who enjoy immersive world-building, well-developed characters, and a storyline that seamlessly blends magic and human emotion.” —Dalton, NetGalley
“I was HOOKED. I read until 3 am two nights in a row to finish this. The magic system is unique and the characters are as morally gray as they come.” —Megan, Goodreads
“Addictive epic fantasy, with drama and adventure. I binged through the books, eager to see how the story unfolds. Great book. 5 stars.” —Di, NetGalley
“A great read that features world building with drama and magical characters. Highly recommended.” —Neil, Amazon
“Such a joy to narrate this. It didn’t feel like work. The story and characters take flight so naturally and then soar.” —Simon de Deney
You won’t want to leave this world.
Castles in the cornfield provided the setting for Deborah J. Lightfoot’s earliest flights of fancy. On her father’s farm in Texas, she grew up reading tales of adventure and reenacting them behind ramparts of sun-drenched grain. She left the farm to earn a degree in journalism and write award-winning books of history and biography. High on her bucket list was the desire to try her hand at the genre she most admired. The result is Waterspell, a multi-layered, intricately detailed fantasy about a girl and the wizard who suspects her of being so dangerous to his world, he believes he’ll have to kill her … which troubles him, since he’s fallen in love with her. Deborah is a professional member of The Authors Guild. She still lives in rural Texas.
Magic, mystery, murder, and romance. Waterspell: An intricate save-the-world fantasy adventure with complex characters, cosmic calamities, and the gothic sensibilities of Jane Eyre.
Mix environmental fantasy with magic, mystery, and a little slow-burning romance, add dystopian undercurrents, and that’s the Waterspell series—a cross-genre story with too many layers for a single label.
“Immediately immersive” 
