Category Archives: Discoverability

Book Launch To-Do List

When you’re stretched a little too thin, this is the sort of thing that happens. The president of an organization in which I’m active asked if I would update the design for a billboard that our group intends to display in October. In October! That’s so far in the future, it’s barely on my calendar. When I got her message, I sort of lost it, and I texted her back in a tone that was about as snappish as I’m able to be with such a good friend as she is. I wrote:

Yes, I’ll update the billboard design, but later. My March priorities:

😊 Support the March 18 launch of my new book. Social media, blogging, creating “Buy” links to the various retailers for both editions, ebook and paperback … the to-do list is long.
😵 Shepherd a $300 box of the paperbacks through UPS so the driver doesn’t leave the box sitting on the country lane outside my gate, in the rain this week.
😍 Wish for a friend to organize a book-launch party for me, maybe after the County Convention on March 21. I should have books in hand by then, and will be ready to sell and autograph them. $15 each, and each comes with a lovely print of a professionally drawn map of the book’s setting. (They retail for $18. For everybody who gives me $18, I’ll donate $3 to the scholarship fund.) Know anybody who might organize a book-launch party for me? 😉
🙏 Recruit more Safety & Security volunteers for our local No Kings protest on March 28. We have a Safety Lead plus ONE de-escalator. We need more people with the ability to stay calm and collected around MAGA hecklers. Know anybody with calmer-downer skills? ClearChannel won’t need the new billboard design until September. We have all summer on it. Let me survive March before I give it any more time or attention. 🙏

One Step at a Time

Happily, my friend was not offended by my somewhat snappish, whiny response. 😊 And after a good night’s sleep, I can tackle my to-do list in a calmer, more methodical manner. One step at a time.

Social Media: For me, that’s pretty much Facebook and Instagram, where I’m constantly stymied by the algorithms. If my post mentions “pre-order” or “where to buy” or “available wherever books are sold,” the algorithms cut the audience to nothing. I’m sure I should be more active on Goodreads and BookBub, but neither of those stir my interest. I tend to forget about my Amazon Author page, and I’m not convinced that many readers ever look at it. Any and all advice is welcome — let me hear from you if you’ve solved the puzzle of social media.

Blogging: That’s this, my scattershot blog which serves more as an online diary, a collection of random thoughts that are of limited interest to anyone except me, I fear. But I keep on, because some people do find and appreciate my annual reports about the effectiveness of book-promo sites. Those summaries are my small contribution to the writing community.

“Buy” Links: For my new book, those may be found at Books2Read.com/AdverseReactions. The ebook edition is currently available at 10 retailers. The paperback is available from Bookshop, Amazon, and Barnes & Noble.

My $300 Box of Books: It’s on the way! UPS tells me it’s on the truck for delivery today. And though the sky is heavily overcast, the soaking rain from last night has stopped. A cold front is due through by midday, which will clear away the clouds but bring gusty winds. If my luck continues to hold, I’ll have the box of books inside and safely dry before the front arrives. 🙏

UPDATE ON THE BOX: The Universe continues to smile on my latest endeavor! 💫 My big box of author’s copies and pre-orders arrived this morning AFTER the rain had stopped and BEFORE the cold front comes to blow us off our feet this afternoon. 🎉 That perfect timing, combined with the snakeskin which was earlier shed in my garage (a hat-tip to my male-main-character’s hatband), makes me think the great grand Universe might be on my side with this book. 😁

Paperback Sales and Very Little Profit: I paid $300 for 24 books, ordered direct from the printer. If I sell them for $15 each ($3 off the list price) I’ll make a grand profit of $60 on the carton. That’s $2.50 a book. And people wonder why writers are poor.

The Swag: In my snippy response to my friend, I mentioned “a lovely print of a professionally drawn map of the book’s setting.” Here’s the map, by Tiffany Munro, cartographer, of Feed the Multiverse. I’m having the map printed on heavy, glossy paper, and everybody who buys a book from me in person will get a copy. 😍 It’s quite a lovely piece of work.

Fighting Fascism: ADVERSE REACTIONS: A Novel of the Paranormal is “Dedicated to every antifascist who joined the fight, from 2025 on, to defend American democracy against would-be dictators.” From that, readers may safely assume that I’m an antifascist, and I’m in the fight. Of course I’ll be in the street protesting the current badministration.

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My Goodreads “Review” of ADVERSE REACTIONS

Adverse Reactions: A Novel of the ParanormalAdverse Reactions: A Novel of the Paranormal by Deborah J. Lightfoot

Is one actually allowed to “review” their own book at Goodreads? Well, after a fashion. There’s a space for the author to leave comments, but it’s considered bad form (by most people, anyway) for the author to give the book a star rating. (I’d five-star it, naturally, but I’m biased.)

Here’s my “review,” copied from the book’s Goodreads page:


Adverse Reactions is the only true standalone novel I’ve ever written (although the fifth book in my Waterspell series, The Karenina Chronicles, reads as a standalone). Adverse Reactions: A Novel of the Paranormal began life in 2005 with a 24,000-word partial manuscript that stayed in a file cabinet for 20 years. The story never let go of me though, and finally I’d lived enough life and learned enough craft and gained enough understanding of people and history to finish what I’d started. I would really love for people to read this book. I’m proud of it. 😁

“This novel is immediately immersive, with an opening scene that sucks readers in with vivid sensory detail and a great sense of suspense.” —The Black List

“Thematically rich, as Devin faces constant self-doubt but eventually comes to find empowerment in the unique abilities that have made her an outcast.” —The Black List

“Relevant to the current situation in the world. Ostracizing others who are different out of fear and ignorance. Cruelty and inhumanity.” —ARC Reader

View all my reviews

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ADVERSE REACTIONS: “Immediately immersive and thematically rich”

Today I received some personal good news that I NEEDED! An evaluation score of 8 from an industry professional at The Black List! 🎉

To explain my thrillment, I must first explain The Black List. It’s a “prominent online platform where screenwriters, playwrights, and novelists connect with film, TV, and publishing industry professionals, allowing writers to host scripts/manuscripts, get feedback from vetted readers, and gain exposure to agents, managers, and producers, originally stemming from an annual survey of best unproduced screenplays and now a major hub for discovering new talent and projects. It helps writers get their work seen by industry insiders, offering services like professional evaluations.”

I requested an evaluation of my latest novel, the not-yet-published ADVERSE REACTIONS, and got a glowing response. “Congratulations on your recent evaluation by our reader,” said the email. “Fewer than 5% of the projects hosted on the site have received an overall score of 8 or above.”

The publishing industry professional who reviewed my book gave it an overall score of 8 (out of 10) and posted this:

Strengths

“This novel is immediately immersive, with an opening scene that sucks readers in with vivid sensory detail and a great sense of suspense. In fact, the sensory detail of the book’s prose is one of its strongest qualities … Adverse Reactions is also thematically rich, as Devin faces constant self-doubt but comes to find empowerment in the unique abilities that have made her an outcast. In some ways, the book feels like an extended metaphor about how mental illness is treated in today’s world and what it means to embrace one’s neurodivergence. There is also compelling thematic commentary on modern psychiatric practices and treatment methods, with the author skillfully exploring the negative consequences of supposedly ‘getting well.’ … This novel has few weaknesses.”

Wow! THAT is the sort of reaction that restores my faith in … well, in myself. I have agonized over this book. I started it in 2005; wrote a rough 24,000 words, then shelved it for 20 years; finally “finished” it in 2026.

Now I wait to see if any publisher or filmmaker shows interest in the book. The Black List is sending my work out for additional evaluations, and if the overall score remains at 8 or above, the book will get featured (top-listed) where more industry pros will see it. I’m not getting my hopes up, but this validation of my writing was a great thing to come home to, on the heels of my grocery run this morning. 😍

Prospects

The professional reader’s evaluation closed with an analysis of the book’s prospects. I’m both excited and frustrated by the evaluator’s conclusion:

Adverse Reactions would likely perform quite well among adults and young adults alike. Its accessible style of prose and teenaged protagonist would likely endear it to younger readers, whereas its mature themes and technical accomplishments would likely go a long way with older readers. It would certainly make sense to at least start by marketing the book to pre-existing fans of supernatural/fantasy books, perhaps at special conferences or bookstores that cater to these genres; however, because of the book’s literary merit it could definitely attract readers who would not normally consider themselves ‘genre readers.’ For this reason, it would be important to make sure the book receives coverage from reputable book-related publications and/or prominent figures in the literary community.”

Well, OK. I can certainly market the book to pre-existing fans of supernatural/fantasy books, most especially the loyal readers of my Waterspell series. If I self-publish, I might be able to get it into bookstores and possibly hand-sell it at conventions and the like. But how in the world do I get coverage from reputable book-related publications or prominent figures in the literary community? If I had those kinds of insider connections, I’d be enjoying a great deal more financial success in my writing career. It goes back to who you know, and I don’t know many people. I’m an introvert and a bit of recluse. <sigh>

But all of that aside, I’m absolutely delighted to get an enthusiastic evaluation from a publishing industry professional. I long ago gave up submitting my work to agents and editors, who take forever to respond, if they deign to respond at all. The Black List removes the tedium of old-fashioned manuscript submission. Their roster of professional readers will respond in one week, or within three weeks at the latest. It’s not free, nor especially cheap. Evaluations cost $150. But Guild members (Writers Guild of America or The Authors Guild) get a substantial discount. I’ve belonged to The Authors Guild since 1995, and thus I paid $120 for the pro evaluation. And because it scored an 8, The Black List is giving me two additional reviews for free! That’s a pretty great deal. 😍

The Black List

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Book Promo Sites: My 2025 Results

Here’s my annual analysis of my marketing efforts. This is pretty much all that I do in the way of marketing: I run (or try to run) a promo every month in a different email/newsletter.

The bar graphs are screenshots from my Amazon KDP reports. Each blue bar shows the total number of my books that were ordered that month. Since I have a six-book series, the full-series promo at Written Word Media tends to bring in the most orders. A full-series promo is pricey at $170, but cost-effective for promoting six books at one time.

2025 was a case study in what happens to my sales when I DON’T run a promo. I was so shocked and discombobulated by events in Spring 2025, following the inauguration of cheetolini, I forgot all about scheduling promos. As a result, my March-April-May sales were flat-flat-flat.

To perk things up, I scheduled a short stack in June, running a promo at Robin Reads on June 18, followed by the Fussy Librarian on June 20. July got skipped, but my Full Series Promo at Written Word Media on August 31 continued to produce results into September.

To finish the year on a rising note, I scheduled another double-promo in November: BookRaid and Robin Reads. Then wrapped things up in December with the always-reliable Book Barbarian, a site that specializes in fantasy and science fiction.

Overall, my ebook and print sales were down in 2025. My best results came from audiobook sales. My Featured Audiobook Deal at Chirp was a wild success, by my standards. I don’t know if Chirp (BookBub) was impressed by the final tally of the month-long sale, but it was definitely a boost to my spirits and my income, seeing hundreds of audiobooks sell, and gaining several nice new reviews.

In 2026, I hope to return to a regular monthly promo, adding EReader News Today back into the mix. I missed ENT entirely in ’25, but I’ve submitted Book 1 of my Waterspell fantasy series for a January spot there, in hopes of grabbing a place before their month’s newsletters fill up.

Most of these promos cost $45 to $65. Doable on a budget, even mine.

To compare these results with what I’ve experienced in earlier years, check out these posts:

I hate marketing and I’m really bad at it. Running paid promos in newsletters is the easiest and most effective approach I have found. What promo sites do you recommend? What have your experiences been with pay-per-click ads at Amazon, BookBub, and Facebook? I have tried those, but I’ve found them to be way overpriced and ineffective for my books.

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When AI Describes Your Book Better Than You Do

A recent email informed me that somebody who reviewed my Waterspell boxed set at NetGalley had updated their review, more than a year later. Curious to see what had changed, I Googled “NetGalley Waterspell books,” thinking that would be the quickest way to find a web page that I had not looked at in more than a year.

What came up, to my fascinated delight, was a lengthy Google AI Overview of my little publishing empire. I copy-pasted the overview, wanting to save it and, frankly, learn from it. As much as I detest all AI-generated books (a novel should be written by a human, and ONLY by a human), there’s no denying that AI can often do a better job than the author, when it comes to summarizing a book.

For a writer, no question holds more terror the inevitable, “What’s your book about?” We are too close to our own work. We know the nuances. We know that a book is “about” a lot of things. There are subplots, themes, side-quests. Knowing what we know, it’s very difficult for most of us to give a succinct response to the “What’s it about?” question.

Therefore, when AI offers me its take on the matter, for free, I won’t turn up my nose at the help. Here’s how Google’s AI Overview responded to my rather lazy “NetGalley Waterspell books” search query:

“Highlighting the series’ immersive quality and addictive nature”

NetGalley hosts digital review copies for Waterspell, an immersive, cross-genre fantasy series by Deborah J. Lightfoot, featuring the core quartet (The Warlock, The Wysard, The Wisewoman, The Witch) and sequels like The Karenina Chronicles, praised by reviewers for its world-building, characters, magic, and romance. The series is designed to be read in order, following a continuous story, and offers boxed sets for convenience on platforms like NetGalley for reviewers.

Key Aspects of the Waterspell Series:

  • Genre: Epic Fantasy with elements of mystery, adventure, slow-burn romance, and dystopian undertones.
  • Story: A multi-generational saga focusing on family, magic, self-discovery, and overcoming danger in a richly detailed world. (Italics added by me. I like this.)
  • Characters: Compelling, complex, and morally gray characters, with main protagonists Carin and Verek central to the original quartet.
  • Structure: Originally a trilogy, it expanded to a four-book series (Books 1-4) and continues with linked sequels.
  • Readability: Intended to be read in order as one continuous story, though the sequels offer deeper dives into new characters like Nina.

How it Relates to NetGalley:

  • Review Copies: Publishers (like the one for Waterspell) use NetGalley to offer free digital advance reader copies (ARCs) to book reviewers, bloggers, and industry professionals to generate early buzz.
  • Reviewer Feedback: NetGalley hosts reviews from readers who have received these copies, with comments highlighting the series’ immersive quality and addictive nature.

Where to Find It:

  • Official Site: waterspell.net for author info, series details, and sales.
  • Retailers: Available as ebooks, audiobooks, and print on major platforms (Amazon, Apple Books, Kobo, etc.).
  • Boxed Sets: Convenient bundles for the first four books are available, often through books2read.com/WaterspellBoxedSet.  

Thank You Kindly!

My original reason for googling “NetGalley Waterspell books” fell by the wayside — I did not find out what “updates” the reviewer had made, more than a year after the fact. But never mind that: I got something useful out of the search. Thanks, AI summarizer!

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Are You an Ideal Reader?

I recently attended a webinar on “How & Where to Find Your Readers,” presented to Authors Guild members by Andrea Guevara of Author Brand Strength. Participants were tasked with creating a profile of their Ideal Reader.

I drew a blank. Every novel I’ve written, I wrote for myself. For my four early books of nonfiction, I had my target audiences firmly in mind. I knew what kind of reader each book might appeal to.

But when I gave myself permission to write what I really wanted to write—fantasy—I wrote solely for myself. The books reflect my interests, my influences and motivations, and my literary tastes.

My Ideal Readers

As I continued to ponder the question of “Who is my ideal reader?” my thoughts turned to some of the astonishingly insightful reviews that readers have given my novels. The readers who truly get it, who understand my characters, their flaws, emotions and relationships, are not easily labeled or categorized. They do not fall neatly into standard groups such as “fantasy readers,” “romance readers,” or fans of dystopian fiction.

In an effort to discover what my best readers have in common, I’ve created brief profiles for six who gave my books outstanding reviews:

1. Feifei Le (Lady Vigilante) of Austin, Texas, was among my earliest readers and most enthusiastic reviewers. Her Goodreads profile lists her favorite books as: “Any book as long as there’s romance in it, but I do gravitate towards dark romance and romantic suspense. I will occasionally read a YA paranormal/fantasy book that tickles my fancy.”

2. Ariel The Tempest of Greece describes herself as “an avid reader with a strong passion for engaging storytelling, particularly in the genres of fantasy, romance, science fiction, novellas, short stories, YA, and new adult fiction.” She recently posted glowing reviews of my Waterspell novels (links below).

3. Nancy M. Heinzel of California is an eclectic mystery. This reader is a frequent reviewer, on Amazon, of everything from horror and thrillers to literary fiction and turkey-hunting stories. I do detect a preference, perhaps, for dystopian fantasy among the many reviews showing on their Amazon profile.

4. Dalton S., a reviewer at NetGalley, is a great reviewer but stingy with stars. After declaring that “Waterspell (Books 1-4) is a must-read for fantasy enthusiasts who enjoy immersive world-building, well-developed characters, and a storyline that seamlessly blends magic and human emotion” (hooray!), he gave the boxed set only three stars (boo-hoo).

5. Unlike Dalton at NetGalley, Robin at Audible is a generous reviewer. She gives five stars to pretty much everything she listens to. Her tastes seem to range from self-help and memoir, to thrillers and fantasy.

6. Malibu Moon (of California, I’m guessing) reads Apple Books, not Amazon. I know nothing of this person but love her for writing a rare Apple review (Apple customers are not as prone to reviewing as are readers on Kindle): “Thank you for writing this wonderfully imaginative series. I loved every minute of it!!!” And I love you, my dear.

What Have I Learned?

What am I to make of this sampling? I have readers in California and Texas, and also Oregon, Wisconsin, Oklahoma, and New Mexico that I know of. I assume I have readers in other states as well. (Comment below, please, if you’re among them!) Beyond the U.S., I know I have readers in Canada, Great Britain, Australia, New Zealand, and Germany, and I recently saw sales in Japan.

What do these readers want, besides good writing? Many of them gravitate toward fantasy, but then there’s Lynda Key, who wrote on Amazon: “I rarely read fantasy anymore preferring historical fiction of the Roman kind. The last fantasy I read that was memorable was by Tolkien. That was until I found the first Waterspell book in my large ‘to be read’ pile.” Lynda gave the series five stars and says: “I couldn’t help myself. I kept buying and immediately reading each consecutive book.”

An ideal reader, indeed!

After spending three hours trying to profile my ideal readers, I’m no wiser than I was. They’re all over the place, not only geographically but in their reading habits.

At this point in my writing life (I’ve been publishing under my Deborah J. Lightfoot byline since my first newspaper story was printed in 1977) I believe there’s only one thing to do:

I’ll keep writing for myself. I’ll write the kinds of books I want to read.

One actionable thing I did get from the “Find Your Readers” webinar, however, was a reminder to research comp titles. I’d undoubtedly do a better job of describing my books, and thus reaching more of my ideal readers, if I had a better grasp of the currently popular books that are somewhat comparable to mine.

Like every writer, though (well, those writers who pride themselves on not “writing to a trend” or writing “more of the same, just different”), I do like to think that my series is unique and not easily lumped in with other books in the fantasy genre. That’s what I like to think, anyway.

Ariel The Tempest’s Reviews

Now for the links to Ariel The Tempest’s recent reviews of my books on Goodreads. She made my YEAR with her kind, understanding, well-thought-out words. If you’re on Goodreads, please give these reviews a Like to help boost their visibility:

Waterspell Book 1: The Warlock
Waterspell Book 2: The Wysard
Waterspell Book 3: The Wisewoman
Waterspell Book 4: The Witch
The Karenina Chronicles: A Waterspell Novel

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Book Promo Sites: My 2024 Results

Here’s my annual analysis of my marketing efforts. This is pretty much all that I do in the way of marketing: I run a promo every month in a different email/newsletter.

The bar graphs are screenshots from my Amazon KDP reports. Each blue bar shows the total number of books that were ordered that month. Since I have a six-book series, the full-series promo at Written Word Media always brings in the most orders. A full-series promo is pricey at $170, but cost-effective for promoting the six books all at one time. Once they start reading, people tend to buy every book in the Waterspell series. Thank you, dear readers! 

In 2024, I again branched out from my regulars (Book BarbarianFussy LibrarianWritten Word Media, Hello Books, and EReader News Today). I added Robin Reads to the rotation, and it did well. I discovered Robin Reads via this handy, helpful list of Recommended Book Promo Sites by Nicholas Erik. Thank you, Nicholas!

My Bargain Booksy experiment (February 2024) was a flop because I did not discount The Karenina Chronicles from its list price of $3.99. I thought that was a bargain price already, but Bargain Booksy subscribers disagreed. The next time I try it, I will drop the price to $1.99, which is as low as I go.

To see how my choices and experiences have evolved over time, you can look at my earlier posts on this subject — 2023’s Book Promo Sites: Ranked and Updated, 2022’s Book Promotion Sites: Ranked, and back to 2021 when I was Focusing the Plan.

I hate marketing and I’m really bad at it. Running paid promos in newsletters is the easiest and most effective approach I have found. Most of these promos cost $45 to $65. I budget to run one a month (rotating among these sites, and sometimes doubling up with less-expensive ads at BookDoggy and ManyBooks). When funds allow, I splurge on a $170 Written Word Media full-series promo. 

What promo sites do you recommend? What have your experiences been with pay-per-click ads at Amazon, BookBub, and Facebook? I have tried those, but I’ve found them to be way overpriced and ineffective for my books.

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Oppose Piracy & Get Free Books Legally

“Online piracy is a major factor contributing to the decline of authors’ income. Each year, the publishing industry loses hundreds of millions of dollars in lost sales to piracy—and with each lost sale, authors lose royalty income. There is a clear correlation between the decline in income from writing and the exponential growth of online pirate channels dedicated to distributing and selling illegal ebook copies.” —The Authors Guild 

You CAN Get Free Books — Legally and Honestly

Authors often give away books to reach new readers and build their audiences. For example, the first book in my Waterspell fantasy series, The Warlock, is free at a whole host of retailers. Anyone can get it from their preferred store absolutely free: see the list of retailers at books2read.com.

Rather than downloading bootlegged ebooks from pirate sites, please sign up for one or more of the following legitimate book-lovers’ newsletters/emails. Subscribe for free, and enjoy a never-ending supply of free books:

Happy reading!

If you find a book you particularly like at any of these sites, please consider purchasing an additional book from that author. Writers can’t keep writing if we have no income. Please support us with your book purchases. Thank you.

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Waterspell’s Winter Sale! 2024

My Black Friday sale was encouragingly successful, so I’m repeating it. Through 5 January 2025, every book in the Waterspell fantasy series is on sale. Book 1: The Warlock is free, and the five subsequent ebooks are $1.99 each, which means you get the entire six-book series for only $9.95.

But wait! There’s more! Save $1 if you purchase the boxed set for $4.99 and add the two linked sequels for $1.99 each.

Available for all ebook devices: Kindle, Kobo, Nook, Apple, Google Play, etc.

Universal Book Links:

“A must-read for fantasy enthusiasts who enjoy immersive world-building, well-developed characters, and a storyline that seamlessly blends magic and human emotion.” NetGalley

“In this saga, the author has created an epic fantasy world full of magic, danger, romance, and travel through time and space. The characters are vivid and complex, including a young woman on a hero’s quest, and a powerful warlock who isn’t sure whether to kill her or embrace her. This is a most enjoyable read for fans of fantasy and fine writing.” NetGalley

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A Waterspell Black Friday Sale! 2024

My first-ever Black Friday Sale! Now through December 4, 2024.

Get the four-book Waterspell bundle plus the two linked sequels for only $8.97. That’s a savings of $7 off the regular list price of the ebook editions.

Quick Links to Retailers

“A must-read for fantasy enthusiasts who enjoy immersive world-building, well-developed characters, and a storyline that seamlessly blends magic and human emotion.” NetGalley

“In this saga, the author has created an epic fantasy world full of magic, danger, romance, and travel through time and space. The characters are vivid and complex, including a young woman on a hero’s quest, and a powerful warlock who isn’t sure whether to kill her or embrace her. This is a most enjoyable read for fans of fantasy and fine writing.” NetGalley

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