As a little experiment to attract more readers to my website and my Instagram, I’m offering the Google Books edition of WATERSPELL: The Complete Series (Boxed Set: Books 1–4) at a 50% discount via Google Play. Through May 31, just click this link to redeem the discount code.
Upon publication of the boxed set on 21 April 2022, you’ll get all four books in the series (Warlock, Wysard, Wisewoman, and Witch) for $4.48 instead of the list price of $8.95. Such a deal!
I’m also running a Goodreads Giveaway for the Kindle boxed set. Click below for more details. (The Goodreads Giveaway ends on March 31, but the Google Books discount continues through May 31, 2022.)
The dates are set: April 21 is release day for the Waterspell ebook boxed set, followed by the audiobook set on June 1.
WATERSPELL: The Complete Series (boxed set of four ebooks)
Other people’s schedules largely dictated my choice of these two dates. Goodreads is having a March sale on Kindle Giveaways. As long as I book a giveaway by mid-month, I get the discounted price, and those who enter and win will get their free boxed set in April on release day.
For the audiobook edition, I hope to tie my promotions to “Audiobook Appreciation Month” in June. My wonderful narrator, Simon de Deney, is now recording Book 4 of the series and should completely finish his narration this month. Then I begin the process (I hope) of uploading nearly 100 separate MP3s at Audiobooks Unleashed.
WATERSPELL: The Complete Series will be available as an audio boxed set, expertly narrated by Simon de Deney.
I’m still debating about NetGalley and Written Word Media. As I mentioned in my January planning post, Written Word Media is pricey. And I read that NetGalley reviewers can be even harsher than Goodreads reviewers. Not sure I want to spend $50 and get negativity from constipated reviewers. Maybe I’ll stick with the Goodreads Giveaway, and try a little advertising for the boxed set(s), too.
Unpacking a shipment of your own new book is a thrill like no other! I’ve had the pleasure of opening a box of my latest, Waterspell Book 4: The Witch, which is now available in print (paperback) and all ebook formats. It looks great, IMO. But I’m biased. Now it’s a waiting game, putting me on pins and needles as I look for the first reviews to come in. I’m sure I could have done more, I could have sent out more Advance Reader Copies, I could have spent more on ads and promotion. But the reality, I know, is that readers won’t care about Book 4 unless they have read and enjoyed the original trilogy.
My promotional efforts, therefore, remain focused on Book 1: The Warlock. It’s featured today, February 18, by BookRaid (with which I’ve enjoyed success previously); and on Saturday, Feb. 19, Bookorium (new to me) promotes it. After that, I intend to run only one ad each month, alternating between BookRaid and The Fussy Librarian (adding Bookorium into the mix, if that one proves successful).
The greater part of my attention must now turn to the two boxed sets: Ebook and audiobook. With Book 4 releasing (singly) in February, does it make sense to release the boxed set of ebooks in April? Is that too soon? Will that schedule give me time to promote the set? Research is needed, along with serious thought. The later in the year, the fewer the months during which the boxed set will carry the 2022 copyright date. With so much emphasis on “new releases,” keeping that 2022 date as fresh as possible, for as long as possible, seems to argue for publishing the boxed ebook set ASAP.
Then there’s the boxed set of audiobooks. Will it be most likely to find an audience during the summer months? Should it be released in May, hard on the heels of the companion ebook set? I think that might be best. But again, I should research and find out when audiobooks sell most strongly: spring, summer, fall, or winter.
Also washing around in the back of my mind are the words of my experienced beta reader, and the suggestions of my audio narrator. Both of them are telling me that I should write more books (or at least novellas) set in the world(s) of Waterspell. Hmm. Should I? Can I?
I think my spring, summer, and winter of 2022 will be busy.
Can it really be true? After planning this, for so long?
Waterspell Book 4: The Witch releases on February 18 in print, and in all ebook formats. It’s up everywhere, available now for pre-order from nearly any bookseller.
After a frantic two weeks in early January, setting up Book 4 for pre-release, then updating each ebook in the original trilogy to reference Book 4, and also refreshing the print editions of each book to ensure consistency across the Waterspell universe, I feel like I’ve been running a months-long marathon that, at the end, turned into a sprint. And the sprint ended as abruptly as if the finish line materialized out of thin air: one minute, I couldn’t even see it; the next second, I had crossed it. Every item on The Plan was checked off. I was done.
Then, after the boxed ebook set is published everywhere and (hopefully) attracting notice, I can give my full attention to the boxed audiobook set.
Audio work is well under way, with the complete series now in the capable hands of an experienced, professional narrator. I’m delighted with his ongoing progress on what will be a 50-finished-hour project.
Looking into my immediate future, I feel almost relaxed. The sprint is over. The marathon continues, because marketing is an endless marathon. But compared with the frantic pace of the past few weeks and months, releasing and promoting the two boxed sets in Spring 2022 will be a leisurely stroll along an otherworldly shoreline. A stroll I’ll be happy to take … and happy to finally finish.
Intense! The first four days of January 2022 were intense. I’ve been glued to the computer, shepherding Waterspell Book 4: The Witch into the catalogs of every major bookseller, and several less-famous stores, too.
It’s been extremely gratifying, seeing the book appear in store after store. There’s now a Universal Book Link (UBL) that takes readers to their preferred bookseller. Book 4 has a page at Goodreads now, too.
What’s next? I still need to flesh out the book’s detailed listing at Amazon, as soon as Author Central will let me. And I’m waiting on the printers to send me a proof of the paperback edition.
Once the Book 4 paperback is proofed and ready to print, I’ll begin the process of updating each of the earlier paperbacks with a repaginated interior. Printing and shipping costs being so high these days, I took the opportunity to make a handful of minor text edits to the existing paperbacks, while also repaginating them to slightly reduce the page count of each. It may not make a great difference in printing/shipping expenses, but the end-of-line hyphenation definitely looks better in the repaginated editions.
Also in the near future, I’ll be scheduling a new promotion at BookRaid. I’ve already got a one-day ad scheduled for The Fussy Librarian, for January 18.
Happily, though, Waterspell Book 1: The Warlock continues to rank quite high in its category at Amazon: #49 in Fantasy Adventure Fiction, #82 in Epic Fantasy, and #85 in Sword & Sorcery Fantasy. It’s building momentum, which I hope will carry readers through the entire series, drawing them in due course into the finale, Waterspell Book 4: The Witch.
Now, I think I’ve earned myself a nap. Followed by an online grocery-shop. I’ve been too busy to bother with mundane things like trips to the supermarket or the post office or the gas station. Book publishing takes tremendous amounts of time and effort! #ifyouknowyouknow
It’s nearly January! I’m champing at the bit, ready to start the New Year with my long list of new publishings and refreshed publishings:
1. NEW Waterspell Book 4, both ebook and print, becoming available for pre-orders in January. 2. REFRESHED Books 1-3, ebook and print editions, going up at Amazon, Google, Smashwords, Lightning Source, etc. 3. NEW Complete Series Boxed Set, Waterspell Books 1-4, available for pre-orders in March, I think. 4. NEW Complete Series Audiobook Boxed Set, to be published in Spring 2022.
If I was better at social media, I would know just how to tease the new Book 4 with a tantalizing and intriguing Cover Reveal. Even without that, though, I’m pretty pleased with the success of my marketing efforts for the series-starter, Book 1: The Warlock. It has made it onto an Amazon Best Seller list.
To feed my need to be doing something ahead of January, which will be a flurry of publishing activity, I’m using this week to make my lists and check them twice, ensuring that every file and graphic is in readiness for January 1. I seriously doubt I can wait any longer than that, to get Book 4 out there and then begin the painstaking process of refreshing the Original Trilogy, in every edition and format. I’m committed to publishing wide, but it does take organization and forethought to ensure completeness and consistency across multiple publishing platforms, booksellers, and databases:
The past 30 days have been highly productive and educational. I now have a much better idea, and a better plan, for spreading the word about the original Waterspell trilogy as well as the forthcoming Book 4 (and the forthcoming boxed set). My promotional efforts are paying off, and I’m learning what works and what doesn’t.
Today, November 18, with the official launch of Waterspell Book 4 just four months away (it should be available for pre-orders in only two months, on January 18), I’ll try to summarize what I’ve I learned.
BookBub vs. BookRaid
Hands down, BookRaid.com is better! I’ve found that BookBub is overrated and overpriced. Comparing my continuously-running BookBub ads with my one-day BookRaid ad:
• BookBub got 273 clicks at a cost of $160 = $0.58 per click • BookRaid got 715 clicks at a cost of $62 = $0.086 per click
That’s right: A one-dayBookRaid ad attracted nearly three times as many clicks, and cost me less than 9 cents per click. BookRaid advertising maxes out at $60. No matter how many clicks an ad gets, the advertiser will not be charged more than $60. It’s a Canadian company, and my credit card charged me $1.80 foreign transaction fee, so the actual, final cost came to $61.80. Divided by 715 clicks, however, that’s less than 9 cents per click, compared to the nearly 60 cents per click (!) at BookBub. What a bargain BookRaid is!
Particularly in light of the great results. My BookBub ads had been running almost continuously for weeks, and they were barely moving the needle at Amazon. In fact, almost no Amazon (Kindle) customers were even clicking on my BookBub ads; those ads mostly attracted Google Books and Apple-Canada readers. (I love my Google Books and Apple-Canada readers! Don’t get me wrong. It’s just that Amazon rankings count for so much in the crazy world of publishing.)
#147 Fantasy Adventure #289 Sword & Sorcery #305 Epic Fantasy
But then on November 7, following my one-day BookRaid ad, my Amazon rankings were:
#446 overall #4 Fantasy Adventure #8 Coming of Age #8 Sword & Sorcery
The numbers also improved at Barnes & Noble: from 124,953 before BookRaid, to 71,283 after.
ManyBooks and Fussy Librarian
Pleased though I was with those numbers, I wasn’t done experimenting. I scheduled ads for the very next Saturday, November 13, benefiting from discounted prices at both The Fussy Librarian ($39, regularly $49) and ManyBooks.net ($19, regularly $29). With those promotions running simultaneously, I can’t say which was the most effective, but together they brought me great results. That Saturday morning, Book 1 was ranked #3256 at Amazon: #26 Fantasy Adventure, #51 Sword & Sorcery, #52 Epic Fantasy.
That day and the next, those numbers climbed:
My conclusion? Stop wasting money on ineffective, overpriced BookBub ads, and direct my promotional dollars instead to the lovely folks at BookRaid, ManyBooks, and Fussy Librarian.
Goodreads and Other Social Media
After taking Alessandra Torre’s free Goodreads webinar, I’ve got a somewhat higher opinion of Goodreads. I’ve tried to implement Alessandra’s great advice about interacting effectively and efficiently on that platform. Some of her advice is:
• Leave reviews for books you love (those you can honestly 5-star) • Like/comment on other reader reviews of those same books • Mark your current read as “Reading” • Leave your own review of your own books (no star rating, just your comments) • Like/comment on the 5-star reviews that readers have given you • Share a Goodreads review on your other social media
After doing these things, I’ve definitely seen more engagement with readers at Goodreads. To my absolute delight, several new readers have gifted me 5-star reviews there. These are the first new interactions I’ve had at Goodreads in ages. My effective promotion (via BookRaid, Many Books, and Fussy Librarian), combined with my more enthusiastic Goodreads participation, seems to be attracting new supporters to my cause. I’m deeply grateful. ♥
These new 5-star ratings have raised my overall numbers at Goodreads to 3.97. Alessandra Torre said the average rating there is 3.5 stars, so I’m feeling good about being “above average.” ↑ Goodreads has a reputation as troll central: too often, there seems to be more emphasis on savaging a writer than on appreciating the time and effort it takes to write a book. With Alessandra’s blessing, I’ll try harder to boost and appreciate the work of my colleagues, to share the love in this crazy publishing free-for-all.
As for my other social-media efforts:
Instagram is working well. I’m connecting with readers and authors there. So far it hasn’t brought me any new reviews (that I know of), but I enjoy interacting with Bookstagrammers.
My personal Facebook profile is reserved mostly for my private life, but when I get good book news, I’m thrilled to share it with my friends and feel their love.
The Facebook groups in which I’ve been active are getting less of my time now. They’re either not focused enough on my genre, or they’re actively hostile to authors’ promotional efforts. The latter has surprised me.
All that I’ve learned this past month has helped me refocus my efforts. It dawned on me that, instead of spending my entire marketing budget on individual Book 1 and Book 4 promotions, I should instead plan to vigorously promote the next big thing on my to-do list, which is the boxed set of the complete Waterspell series.
With that future marketing in mind, I’m taking a break from paid advertising for the next six weeks or so. Gonna save my money for a big push in early 2022—especially now that I know what works to move the needle at Amazon.
Book 1 Amazon rank 18 Nov 2021
Even today, five days after my dual ManyBooks/Fussy Librarian promotion, Waterspell Book 1: The Warlock is well ranked at Amazon. And now it’s got 39 ratings: one more than yesterday. People are finding it and reading it! I am feeling much encouraged. It may indeed be possible to relaunch this series, after Life with a capital L sidelined me for too many years.
Four weeks have flown by in a swirl of promotional activities. Now it’s time to take stock and decide what’s working, and what needs adjusting.
Discounting. Making Waterspell Book 1: The Warlock free in all ebook formats has definitely raised the book’s profile. At one point, it ranked about #1,200 in the Kindle store, and around #46 in Fantasy Adventure Fiction. Alas, I did not screen-shoot those lofty numbers, so now I can’t prove what I saw. As of today, however, the book is still ranking respectably at Amazon (as pictured). Its sales rank at Barnes & Noble also improved quite a bit. There’s no doubt: making it free has made Book 1 more visible.
Reviews. Free ebooks have NOT yielded new reviews, however. I’m kinda gobsmacked over the difficulty of getting readers to post reviews. Even giving away paperback copies to potential reviewers has garnered only one new review in a whole month. It’s a reality check, for sure, regarding the vast numbers of books that are available to readers, and the vast numbers of authors who are clamoring for the attention of those readers.
Exploring additional avenues to get reviews, I’ve signed up at StoryOrigin. There, I posted a sample as a Reader Magnet, and my offer of a free review copy has been accepted by two readers so far. Also, I’ll be participating in a group promo for Portal Fantasy books, Dec. 1–31.
Just today, I entered Waterspell Book 1 in a monthly book giveaway sponsored by Reader Views. Am waiting to hear when the giveaway will be scheduled. It’ll be in time, I hope, to help with next year’s planned Book 4 publicity.
Bookstagram. This platform has been encouraging. I’m connecting with other authors, and with reviewers and book bloggers. Two readers have accepted my offer of a free review copy in exchange for honest reviews. Those reviews have not yet been posted, leaving me to wonder whether they will be. Fingers crossed.
BookBub ads. Mixed results here. I’ve tested various graphics. All of these (below) have attracted some clicks, but none has performed spectacularly. For my next month of advertising, I’m switching to Freebooksy.
Blog Tours. Going on blog tours was the best way I got reviews when the Waterspell trilogy was first published. I’m thinking it may be time to investigate what’s available these days. On Bookstagram, I follow TBR and Beyond Tours. Not sure they’re a perfect fit, but I’ll look into them further. I’ve bookmarked several other possibilities at The Book Designer.
Those of you who occasionally read my blog posts (thank you! I love you!) have probably figured out, by now, that I use this space for thinking out loud. It’s my planning area. Without my posts on “discoverability,” I’d never be able to keep track of plans made, plans executed, or plans adjusted. All of this marketing work is squeezed into the hours when I’m not actively writing—or formatting.
On top of everything else, I’m repaginating the paperback editions to skinny-up the print books a tad (in light of current printing and shipping costs) and to update the copyright and About the Author pages. Scattered about my house are PDFs of Books 1, 2, and 4, with Book 3 yet to be repaginated. The Book 4 manuscript is out with my final beta reader, I’m busily promoting Book 1, and I’m trying to be a regular Bookstagrammer, while not wholly neglecting Goodreads and Facebook. The days are just packed! And now I’ve added StoryOrigin to my online efforts. I can’t keep this up forever. About a month after Book 4 is published, I’m going to collapse and sleep for three days.
Release date for Waterspell Book 4 is March 18, 2022. Which means I’m now officially in the six-month pre-release window. I’ve got a plan and I’m working it.
Today I made Waterspell Book 1: The Warlock free at every bookseller that will let me: B&N, Apple, Kobo, Smashwords. Amazon is resisting going lower than 99 cents, and I can’t figure out how to “tell them about a lower price.” I thought there would be a button or something to click on the book’s Amazon page, but I’m not seeing it. Maybe Amazon’s zealousness about not being undersold will soon work to drop the Kindle price to free. Google Books also seems slow to respond to my price drop; I’ll keep checking back until the Google page shows it for free.*
*9/21/21 Update: Amazon and Google have caught up. The Book 1 ebook is now free in ALL ebook formats. Price-matching triumphs again. 😀
Most of the rest of today, I’ve spent making Instagram posts to get the word out about a free ebook. I’m not quite ready to post either of these yet, preferring to feature a few more Reader Reviews first, but these graphics are ready to go when the time seems right:
I’ve also reached out to some book reviewers with whom I’ve connected on Instagram. I have review copies (print and ebook) ready to send out in exchange for honest reviews. (Fantasy fans, you need merely ask, and you shall receive.)
The Book 4 manuscript has gone out to a trusted beta reader who is herself an author. I know that I (and the book) will greatly benefit from her feedback. She’s showing me the great kindness of reading the entire original trilogy to refresh her memory of the backstory before diving into Book 4.
Now it’s quitting time for today, and my neck is stiff from too many hours at the computer. I’ll need to learn to pace myself as the clock counts down to December 18, 2021, the first day of pre-orders, and then to March 18, 2022, the Book 4 release day. I’m trying to figure out when and how to do a Cover Reveal in there somewhere.
Which reminds me: I must also see to a new paperback cover for Book 4. To do that, I’ll need to determine how many pages the book will occupy in print. No point doing that, though, until I hear from my beta reader. Almost certainly her comments will lead to a final round of edits.
It’s going to be a busy Fall and Spring. I’m ready. I have a plan and I’m working it.
Making a place for yourself in a world where you don't belong takes courage. So does moving in with a warlock.
“Jane Eyre meets Beauty and the Beast. Amazing story, very original. Great series.” —Emma, Amazon UK
“I absolutely loved all four books! You kept your storyline throughout the four books brilliantly. The characters were all genuine and relatable.” —Carol, Goodreads
“A riveting series. Well written, excellent world-building with an engaging plot in each book and well-developed characters. I was gripped right from the start with twists I didn’t see and unpredictability.” —Aria, NetGalley
“Addictive epic fantasy, with drama and adventure. I binged through the books, eager to see how the story unfolds. Great book. 5 stars.” —Di, NetGalley
“I was hooked instantly. I willingly gave up sleep and could not wait to get up to read more. I’m reading the whole series, and absolutely loving it.” —Sarah, Amazon
“I was HOOKED. I read until 3 am two nights in a row to finish this. The magic system is unique and the characters are as morally gray as they come.” —Megan, Goodreads
“An extraordinary book, four in fact! I read these over a five-day period and found the storytelling fantastic. See for yourself!” —Michelle, NetGalley
“Complicated characters, plot twists, romance, adventure, and magic — all written in a voice that immerses you in a fantasy world both foreign and familiar. Get the box set because you won’t want to leave this world.” —Beck Digs It, Amazon
“Captivating. I loved this series from beginning to end. Complex characters who mature through the series and unexpected plot twists kept me reading far too late into the night.” —Amy, Amazon
“In this four-book saga, the author has created an epic fantasy world full of magic, danger, romance, and travel through time and space. The characters are vivid and complex. This is a most enjoyable read for fans of fantasy and fine writing.” —Shirley, NetGalley
“Lightfoot has a sure touch with regard to characterisation. Each of her characters has their own authentic and convincing voice. Narrative, description and speech are exceptionally well-balanced.” —Martin Dukes, author of the Alex Trueman Chronicles
“An entertaining, fast paced, and well-plotted fantasy series. The world building is fascinating, and the characters fleshed out. Highly recommended.” —Anna Maria, NetGalley
Castles in the cornfield provided the setting for Deborah J. Lightfoot’s earliest flights of fancy. On her father’s farm in Texas, she grew up reading tales of adventure and reenacting them behind ramparts of sun-drenched grain. She left the farm to earn a degree in journalism and write award-winning books of history and biography. High on her bucket list was the desire to try her hand at the genre she most admired. The result is Waterspell, a multi-layered, intricately detailed fantasy about a girl and the wizard who suspects her of being so dangerous to his world, he believes he’ll have to kill her … which troubles him, since he’s fallen in love with her. Deborah is a professional member of The Authors Guild. She lives in the country near Fort Worth, Texas.
Magic, mystery, murder, and romance. Waterspell: An intricate save-the-world fantasy adventure with complex characters, cosmic calamities, and the gothic sensibilities of Jane Eyre.
Mix environmental fantasy with magic, mystery, and a little slow-burning romance, add dystopian undercurrents, and that’s the Waterspell series—a cross-genre story with too many layers for a single label.