Tag Archives: book marketing

November 3, 2023 · 11:55 am

Books 1-4 on NetGalley: November 2023

Available on NetGalley until December 1.

When the boxed set of Waterspell Books 1–4 came out in April 2022, I offered ARCs on NetGalley. Optimistically, I hoped for 40 or 50 reviews.

I got six.

Those six, however, were all highly positive. There’s also a chance that some of the readers who downloaded the ARC did eventually post a review somewhere else. At the very least, as I noted in my observations back then, I gained exposure in a much larger arena than Bookstagram and Facebook, and got my work in front of all sorts of industry professionals, including booksellers and librarians.

With the new book, The Karenina Chronicles, coming out soon (paperback November 17, ebook December 1), I decided to offer the original quartet on NetGalley once more. Of course I revised the epub file to include a teaser for the new book:

Continue the family saga! Follow the further adventures of eldest daughter Nina in The Karenina Chronicles.

In the first couple of days of the boxed set’s new availability on NetGalley, I’ve received 30 requests. I’ve denied a few of those, in cases where the requester seemed to have no interest in the fantasy genre, or showed a tendency to DNF books. I figured they wouldn’t likely read a boxed set of 1,200 pages in a genre they didn’t especially like. Mostly, however, I have accepted all comers. As somebody once said: For most writers, piracy isn’t the problem. Obscurity is the problem. With the wider distribution that NetGalley makes possible, I’m trying to become a little less obscure.

Once again, I’m using the Victory Editing NetGalley Co-op, which enables me to “rent” a slot on NetGalley for one month for $50. Pretty cheap way to get reviews and exposure.

The Blessed Six

Fingers crossed that my return to NetGalley will bring in some additional reviews, to build on the strong foundation that my initial experiment produced. Looking back through those six lovely reviews, I must share excerpts:

“In this four-book saga, the author has created an epic fantasy world full of magic, danger, romance, and travel through time and space. This is a most enjoyable read for fans of fantasy and fine writing.” —Shirley

“A good choice for those that like fantasy. This has rich character and world building, and the elements of a good fantasy story.” —Paul

“An entertaining, fast paced, and well plotted fantasy series. Riveting. The world building is fascinating, and the characters fleshed out. Highly recommended.” —Librarian

“An addictive-to-read epic fantasy with drama and adventure. I binged through the books, eager to see how the story unfolds.” —Reviewer

“An extraordinary book, 4 in fact! I read these over a five-day period and found the storytelling fantastic.” —Reviewer

“A riveting series. Well written, excellent world-building with an engaging plot in each book and well developed characters. I was gripped right from the start with twists I didn’t see and unpredictability.” —Aria

Thank you all! 💙 🎉 Here’s hoping that my return to NetGalley will meet with as much success as my first time out, and maybe more.

If you’re a NetGalley member and would like a free copy of Waterspell, please snag it before the title is archived on December 1. The link: https://www.netgalley.com/catalog/book/306678

My NetGalley Experiment

When I first looked into NetGalley (“We Help Books Succeed”) I thought it was beyond reach because of the budget-busting expense. But then I learned about these things called “NetGalley co-ops,” which are group ventures that bring the cost down considerably. Going through a co-op (I am using Victory Editing), a writer can put a book on NetGalley for $50 for one month and start sending out ARCs (Advance Reader Copies) to all sorts of industry professionals, including booksellers and librarians.

My listing for Waterspell: The Complete Series (Boxed Set: Books 1–4) is scheduled to run through April 29. In just the first two days of it being on NetGalley, I’ve received requests from more than 40 interested readers, including several booksellers, educators, and institutional as well as school librarians. These are people who would not have known my series even existed, if not for NetGalley.

This experiment has only just begun. Proof of its success (or failure) will lie in how many reviews my boxed set gets, and the quality of those reviews. At this early stage, however, I’m thinking that NetGalley, accessed via a co-op, is a good investment. At the very least, I’m getting exposure in a much larger arena than Bookstagram and Facebook—and my cover art for The Complete Series is getting all thumbs-up so far! Not a single negative vote has appeared yet, which validates my choice of a traditional two-dimensional cover instead of the 3-D “boxed set” graphics that many writers are using (to their detriment, in my opinion, since those 3-D images hide the pretty cover art and make the books’ boring spines prominent).

Another useful aspect of a NetGalley listing is the space it provides for a Marketing Plan. Forced to actually think about it, I came up with this:

Goodreads Giveaway (100 Kindle copies): March 2022
NetGalley ARC review copies: April 2022
Google Books 50% discount (promo code 2WWF82J338R07): through May 2022
Written Word Media series promo: May 2022
Companion audiobook release (narrated by Simon de Deney): June 2022
Facebook and Amazon ads
Social media including Facebook, Instagram, Goodreads, and their quiet cousin LinkedIn

Goals

The magic number of reviews is 50. That’s what I’m hoping for: a total of 50 reviews at Amazon for The Complete Series.

Past experience with Goodreads Giveaways suggests that only a fraction of the 100 individuals who won Kindle copies of the boxed set will actually post a review. I may be lucky to get 10 reviews from that giveaway.

Which means I’m pinning most of my hopes on the NetGalley reviewers. I’m appealing to you, you lovely librarians and booksellers: help me out with plentiful reviews. They don’t all have to be 5-star (though a girl can hope and dream, and extend oodles of humble gratitude to everyone who is so kind and generous).

Birth of a Book: Waterspell 4

Intense! The first four days of January 2022 were intense. I’ve been glued to the computer, shepherding Waterspell Book 4: The Witch into the catalogs of every major bookseller, and several less-famous stores, too.

It’s been extremely gratifying, seeing the book appear in store after store. There’s now a Universal Book Link (UBL) that takes readers to their preferred bookseller. Book 4 has a page at Goodreads now, too.

What’s next? I still need to flesh out the book’s detailed listing at Amazon, as soon as Author Central will let me. And I’m waiting on the printers to send me a proof of the paperback edition.

Once the Book 4 paperback is proofed and ready to print, I’ll begin the process of updating each of the earlier paperbacks with a repaginated interior. Printing and shipping costs being so high these days, I took the opportunity to make a handful of minor text edits to the existing paperbacks, while also repaginating them to slightly reduce the page count of each. It may not make a great difference in printing/shipping expenses, but the end-of-line hyphenation definitely looks better in the repaginated editions.

Also in the near future, I’ll be scheduling a new promotion at BookRaid. I’ve already got a one-day ad scheduled for The Fussy Librarian, for January 18.

Happily, though, Waterspell Book 1: The Warlock continues to rank quite high in its category at Amazon: #49 in Fantasy Adventure Fiction, #82 in Epic Fantasy, and #85 in Sword & Sorcery Fantasy. It’s building momentum, which I hope will carry readers through the entire series, drawing them in due course into the finale, Waterspell Book 4: The Witch.

Now, I think I’ve earned myself a nap. Followed by an online grocery-shop. I’ve been too busy to bother with mundane things like trips to the supermarket or the post office or the gas station. Book publishing takes tremendous amounts of time and effort! #ifyouknowyouknow