Tag Archives: social media

Authors, have you added A+ Content to your book pages at Amazon?

When Amazon first introduced that feature, I didn’t do it because I thought it made my book pages look junky. But recently I read a newsletter article, The Amazon A10 Update: 3 Things Every Indie Author Needs to Know, by Ferol Vernon at Written Word Media. Among the topics discussed, “Why A+ content and dwell time are suddenly critical ranking factors” caught my attention.

To quote from the raw transcript of the podcast (with some editorial cleanup for readability):

A-plus content is becoming more important because Amazon is wanting their readers or their consumers on the platform to dwell on a page longer. So this metric of dwell time, how long does somebody actually spend on a page, being engaged by the page? That is more important now.

A-plus content is a really great tool for you to be able to do that because if you don’t have it, somebody looks at the description, they scroll to the reviews … maybe they’re on the page for five seconds. If you’ve got the A-plus content, there’s more to read. You maybe extend that dwell time by two or four times as long.

Long is cool again, right? So short and snappy used to be what we would recommend for that description. And that still applies to some extent, but for this A-plus content, [you want] long. Lots of content, lots of images, lots of things that hit on the book’s themes, protagonist, and characters, to keep the reader or potential reader scrolling and dwelling. The dwell time and the scroll time are going to help your book.

Long, eh, Ferol? I like long. 😃

Enthused, I went to KDP and clicked on the Marketing tab, and then on “Manage A+ Content.” My enthusiasm grew when I saw all of the new layouts (what Amazon calls “modules”). Many of the new templates are well suited to my books and to my temperament. I chose three different modules to present A-plus content on my book pages. In them, I included review excerpts along with cover images and brief descriptions. Below are screenshots of each module. (In real life, the A-plus content looks sharper on the actual book pages at Amazon. These screenshots are a tad fuzzy. Clicking on each image will take you to the actual book page, where you can scroll down to see what shoppers see.)

Adverse Reactions: A Novel of the Paranormal

The Original Waterspell Quartet

The Waterspell Linked Sequels

Showcasing a Series

I seldom find any reason to praise Amazon, but I do like the new modules that authors can customize for our books’ A-Plus Content. The ability to assign multiple ASINs to each module is extremely valuable for showcasing a series. The four-book image, WATERSPELL Fantasy Series, shows up on each of those four individual book pages and also on the related page for the boxed set. The two-book image shows up on The Karenina Chronicles page and again on The Fires of Farsinchia page. Grouping the books in this way gives the reader a visual summary of the quartet (which is really one long story told in four volumes), and then the two-book image ties together the linked sequels that tell of Nina’s homecoming and her further adventures.

I don’t know whether this new A-plus content will make the books more visible at Amazon, or affect their ratings, but I like how the modules look on the individual book pages. Over time, I may further refine the content. As a product of a couple hours’ work, however, these three modules present my books in a way that satisfactorily makes the connections among them more obvious to the casual book-shopper. That’s a plus, indeed.

When you’re stretched a little too thin, this is the sort of thing that happens. The president of an organization in which I’m active asked if I would update the design for a billboard that our group intends to display in October. In October! That’s so far in the future, it’s barely on my calendar. When I got her message, I sort of lost it, and I texted her back in a tone that was about as snappish as I’m able to be with such a good friend as she is. I wrote:

Yes, I’ll update the billboard design, but later. My March priorities:

😊 Support the March 18 launch of my new book. Social media, blogging, creating “Buy” links to the various retailers for both editions, ebook and paperback … the to-do list is long.
😵 Shepherd a $300 box of the paperbacks through UPS so the driver doesn’t leave the box sitting on the country lane outside my gate, in the rain this week.
😍 Wish for a friend to organize a book-launch party for me, maybe after the County Convention on March 21. I should have books in hand by then, and will be ready to sell and autograph them. $15 each, and each comes with a lovely print of a professionally drawn map of the book’s setting. (They retail for $18. For everybody who gives me $18, I’ll donate $3 to the scholarship fund.) Know anybody who might organize a book-launch party for me? 😉
🙏 Recruit more Safety & Security volunteers for our local No Kings protest on March 28. We have a Safety Lead plus ONE de-escalator. We need more people with the ability to stay calm and collected around MAGA hecklers. Know anybody with calmer-downer skills? ClearChannel won’t need the new billboard design until September. We have all summer on it. Let me survive March before I give it any more time or attention. 🙏

One Step at a Time

Happily, my friend was not offended by my somewhat snappish, whiny response. 😊 And after a good night’s sleep, I can tackle my to-do list in a calmer, more methodical manner. One step at a time.

Social Media: For me, that’s pretty much Facebook and Instagram, where I’m constantly stymied by the algorithms. If my post mentions “pre-order” or “where to buy” or “available wherever books are sold,” the algorithms cut the audience to nothing. I’m sure I should be more active on Goodreads and BookBub, but neither of those stir my interest. I tend to forget about my Amazon Author page, and I’m not convinced that many readers ever look at it. Any and all advice is welcome — let me hear from you if you’ve solved the puzzle of social media.

Blogging: That’s this, my scattershot blog which serves more as an online diary, a collection of random thoughts that are of limited interest to anyone except me, I fear. But I keep on, because some people do find and appreciate my annual reports about the effectiveness of book-promo sites. Those summaries are my small contribution to the writing community.

“Buy” Links: For my new book, those may be found at Books2Read.com/AdverseReactions. The ebook edition is currently available at 10 retailers. The paperback is available from Bookshop, Amazon, and Barnes & Noble.

My $300 Box of Books: It’s on the way! UPS tells me it’s on the truck for delivery today. And though the sky is heavily overcast, the soaking rain from last night has stopped. A cold front is due through by midday, which will clear away the clouds but bring gusty winds. If my luck continues to hold, I’ll have the box of books inside and safely dry before the front arrives. 🙏

UPDATE ON THE BOX: The Universe continues to smile on my latest endeavor! 💫 My big box of author’s copies and pre-orders arrived this morning AFTER the rain had stopped and BEFORE the cold front comes to blow us off our feet this afternoon. 🎉 That perfect timing, combined with the snakeskin which was earlier shed in my garage (a hat-tip to my male-main-character’s hatband), makes me think the great grand Universe might be on my side with this book. 😁

Paperback Sales and Very Little Profit: I paid $300 for 24 books, ordered direct from the printer. If I sell them for $15 each ($3 off the list price) I’ll make a grand profit of $60 on the carton. That’s $2.50 a book. And people wonder why writers are poor.

The Swag: In my snippy response to my friend, I mentioned “a lovely print of a professionally drawn map of the book’s setting.” Here’s the map, by Tiffany Munro, cartographer, of Feed the Multiverse. I’m having the map printed on heavy, glossy paper, and everybody who buys a book from me in person will get a copy. 😍 It’s quite a lovely piece of work.

Fighting Fascism: ADVERSE REACTIONS: A Novel of the Paranormal is “Dedicated to every antifascist who joined the fight, from 2025 on, to defend American democracy against would-be dictators.” From that, readers may safely assume that I’m an antifascist, and I’m in the fight. Of course I’ll be in the street protesting the current badministration.