Category Archives: Writers

Affordable Legitimate Book Promotion: Written Word Media vs Book Cave

I try to place at least one promotion per month in a newsletter or email such as Book Barbarian, Fussy Librarian, Robin Reads, or the Freebooksy or Bargain Booksy options at Written Word Media. As a service to my fellow and sister authors, I make an annual report on the results. (Details here, with clickable links to the various book-promo sites that I’ve used.)

On April 8, 2026, I ran a series promotion with Written Word Media, at a cost of $170. As shown in the graphic, that promo resulted in 601 book orders for my Waterspell series at Amazon, the majority of those (469) coming on the actual day (a Wednesday) of the “one-day” promotion. But experience has taught me that many people don’t open their emails until a day or two after the promo runs. The five-day cumulative numbers give a truer picture of the promo’s relative success. After the initial first-day flurry, another 132 orders were placed over the next four days, bringing the five-day grand total to 601.

Book promotion sites: Written Word Media vs. Book Cave

Then I ran a full-series promotion (for the six books of Waterspell) at Book Cave, a place I have only recently discovered. Unlike Written Word Media, which offers one-day full-series promotions, you can schedule a multi-day promo at Book Cave at no extra cost for the extra days. My series promo ran from May 30 through June 7. And though it cost only $71, it delivered results very comparable to what Written Word Media had brought in: 577 total orders at Amazon, the majority of them (469 again, seemingly the magic number) coming on May 30–31 (Saturday–Sunday) and the rest (108) trickling in toward the tail-end of the promo period. For epic fantasy with a series add-on, Book Cave charges a cool $99 less than Written Word Media does. See the Cave’s price list here.

Granted, this is only my first experience with Book Cave. I’ve been running full-series promos at Written Word Media for several years, and it’s quite possible that their subscribers have seen my books featured so many times, they scroll past and look for newer titles. But to save $99, I will definitely choose the $71 promo at Book Cave the next time I want to promote my entire six-book series at one time in one place.

For those wanting to dig into this topic in greater detail, I’ll refer you to my earlier posts on my book promo efforts. From these reports, you’ll learn what promo sites I’ve used, and how successful (or not) they have been, at a cost of $45 to $65 at most of the sites I have tried:

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Richard Russo: “The writing life is ours to defend.”

Note: Richard Russo wrote this Open Letter in December 2013. Everything he warned about, then, has come to pass. The writing life is endangered by the downward pressure of e-book pricing, by the ongoing erosion of copyright protection, by the scorched-earth capitalism of Google and Amazon, by those who believe art should be cheap or free, and by internet search engines that direct people to sites selling pirated books. Even the single glimmer of hope that Mr. Russo offered in 2013—that Apple, Google, Amazon, Netflix, et al., need writers to provide them with content—is no longer the case. Mega-corporations now use artificial intelligence to churn out “content” for free or cheap. Mr. Russo’s conclusion, however, remains as valid now as when he wrote this letter:

The imaginative lives of us all will be diminished if authorship becomes untenable as a profession.


From Richard Russo:
An Open Letter to My Fellow Authors


It’s all changing, right before our eyes. Not just publishing, but the writing life itself, our ability to make a living from authorship. Even in the best of times, which these are not, most writers have to supplement their writing incomes by teaching, or throwing up sheet-rock, or cage fighting. It wasn’t always so, but for the last two decades I’ve lived the life most writers dream of: I write novels and stories, as well as the occasional screenplay, and every now and then I hit the road for a week or two and give talks. In short, I’m one of the blessed, and not just in terms of my occupation. My health is good, my children grown, their educations paid for. I’m sixty-four, which sucks, but it also means that nothing that happens in publishing—for good or ill—is going to affect me nearly as much as it affects younger writers, especially those who haven’t made their names yet. Even if the e-price of my next novel is $1.99, I won’t have to go back to cage fighting.

Still, if it turns out that I’ve enjoyed the best the writing life has to offer, that those who follow, even the most brilliant, will have to settle for less, that won’t make me happy and I suspect it won’t cheer other writers who’ve been as fortunate as I. It’s these writers, in particular, that I’m addressing here. Not everyone believes, as I do, that the writing life is endangered by the downward pressure of e-book pricing, by the relentless, ongoing erosion of copyright protection, by the scorched-earth capitalism of companies like Google and Amazon, by spineless publishers who won’t stand up to them, by the “information wants to be free” crowd who believe that art should be cheap or free and treated as a commodity, by internet search engines who are all too happy to direct people to on-line sites that sell pirated (read “stolen”) books, and even by militant librarians who see no reason why they shouldn’t be able to “lend” our e-books without restriction. But those of us who are alarmed by these trends have a duty, I think, to defend and protect the writing life that’s been good to us, not just on behalf of younger writers who will not have our advantages if we don’t, but also on behalf of readers, whose imaginative lives will be diminished if authorship becomes untenable as a profession.


I know, I know. Some insist that there’s never been a better time to be an author. Self-publishing has democratized the process, they argue, and authors can now earn royalties of up to seventy percent, where once we had to settle for what traditional publishers told us was our share. Anecdotal evidence is marshaled in support of this view (statistical evidence to follow). Those of us who are alarmed, we’re told, are, well, alarmists. Time will tell who’s right, but surely it can’t be a good idea for writers to stand on the sidelines while our collective fate is decided by others. Especially when we consider who those others are. Entities like Google and Apple and Amazon are rich and powerful enough to influence governments, and every day they demonstrate their willingness to wield that enormous power. Books and authors are a tiny but not insignificant part of the larger battle being waged between these companies, a battleground that includes the movie, music, and newspaper industries. I think it’s fair to say that to a greater or lesser degree, those other industries have all gotten their asses kicked, just as we’re getting ours kicked now. And not just in the courts. Somehow, we’re even losing the war for hearts and minds. When we defend copyright, we’re seen as greedy. When we justly sue, we’re seen as litigious. When we attempt to defend the physical book and stores that sell them, we’re seen as Luddites. Our altruism, when we’re able to summon it, is too often seen as self-serving.


But here’s the thing. What the Apples and Googles and Amazons and Netflixes of the world all have in common (in addition to their quest for world domination), is that they’re all starved for content, and for that they need us. Which means we have a say in all this. Everything in the digital age may feel new and may seem to operate under new rules, but the conversation about the relationship between art and commerce is age-old, and artists must be part of it. To that end we’d do well to speak with one voice, though it’s here we demonstrate our greatest weakness. Writers are notoriously independent cusses, hard to wrangle. We spend our mostly solitary days filling up blank pieces of paper with words. We must like it that way, or we wouldn’t do it. But while it’s pretty to think that our odd way of life will endure, there’s no guarantee. The writing life is ours to defend. Protecting it also happens to be the mission of the Authors Guild, which I myself did not join until last year, when the light switch in my cave finally got tripped. Are you a member? If not, please consider becoming one. We’re badly outgunned and in need of reinforcements. If the writing life has done well by you, as it has by me, here’s your chance to return the favor. Do it now, because there’s such a thing as being too late.

Richard Russo
December 2013

Richard Russo’s 2001 novel Empire Falls received the 2002 Pulitzer Prize for Fiction.

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Heralds in Fantasy Literature

Heralds, in their original and simplest form, were messengers. In fantasy literature, a herald often brings the message or in some other way triggers the events, sets the events in motion.

In The Hobbit, for example, Gandalf is the herald, or the trigger, that sends Bilbo Baggins off on his grand adventure.

In my Waterspell series, Carin is the herald. Her showing up on the property of the wizard named Verek sets the story action into motion. In effect, she will send Verek off on a quest—and she will participate fully with him on the quest, similar to how Gandalf sets Bilbo into motion and also plays his great role in the events of that story.

But behind Carin in my story, there’s another herald: the character who sets Carin into motion. The events actually begin with that original herald, who is described in Books 1 and 2 as simply “the wisewoman.” Readers won’t know the wisewoman’s whole story until they get to Waterspell Book 3. Immediately at the start of Book 1, however, even before we formally meet Carin in Chapter 1, we see evidence that she’s not acting entirely of her own free will. We learn that the wisewoman has sent her to the wizard Verek.

One thing that complicated the writing of Book 1, Chapter 1, is that I needed to at least hint that Carin isn’t really sure what her goal is, why she’s come north, or what she’s supposed to do when she gets there. She only knows—or she feels, deep in her gut—that she has to be there.

In effect, she’s under a spell—a spell of compulsion. She thinks she’s acting of her own free will, but if she were pressed to explain her motives, she would be hard put to do it. This becomes clearer in Chapter 3, when Verek presses her about her reasons for trespassing on his property. Her explanations don’t satisfy him, and they will—I hope—deepen the sense of mystery that surrounds Carin.

My challenge with Chapter 1 is that many “mainstream” readers expect the main character’s goals and motivations to be clearly laid out right at the start. That’s what they have been taught to expect.

Experienced readers of fantasy, however, will understand that motives and circumstances are often quite murky as the story opens. In Philip Pullman’s The Golden Compass, for instance, the main character, Lyra, has no problem whatsoever as the story opens. She’s having fun. She’s exploring a forbidden part of the college where she lives, and she’s enjoying herself. The big problem that she will face does not become clear for a very long time, as the trilogy unfolds.

So what I’ve tried to accomplish with Chapter 1 of my fantasy series is to present Carin as a strong, active, decisive character, but I have also had to hint that she’s been set on this course, this particular path, by forces beyond her control and by circumstances she did not create. She’s being used, quite frankly, but she’s not a pawn.

In a sense, she’s like King Arthur’s sword, Excalibur. He used the sword—only Arthur as the rightful king could wield it—but Excalibur had magical powers of its own. It allowed itself to be used only by the rightful king.

My girl, Carin, very definitely has a say in how she’s being “used” by the original herald, the wisewoman in the south, and then by the wizard Verek once she follows the wisewoman’s instructions and finds him, up north.

The Book 1 Prologue helps to clarify what’s driving Carin, what her goal is, what problem she must overcome. Here’s an excerpt:

Prologue

The Path Ahead

The wisewoman never asked directly, never demanded of Carin: “Where do you come from, you strange, surprising child? Who are you?” But she breathed her questions in an undertone when she thought Carin couldn’t hear.

Time passed, and the woman watched with shrewd regard, ever wondering. What’s going on, girl, behind those cool green eyes that view the world with such detachment? You’ve borne up patiently these five years, with your gaze cast groundward to hide your thoughts from those who think you have none. Oh, you’re a self-contained little wight, as guarded in your speech as in your glances. You pretend to be indifferent to your past and resigned to your present. But I have seen you puzzling beside the millpond, gazing into its waters, wondering: ‘What brought me here? Where did this journey start, and where do I go now?’

The seasons turned, and at last the wisewoman drew Carin aside. “I have considered carefully. Indeed, child, I have thought of little else. Still I cannot fathom where your journey began. But I clearly see the path that lies before you now.”

The woman did not point. She would not risk drawing anyone’s eye to the pair standing apart. She merely tipped her head, keeping her hand hidden in the folds of her shawls, tightly gripping the amulet she had fashioned against this moment.

“Go north, girl,” she ordered, her gaze locked with Carin’s. “Run from here. You have no home in this village. Granger is much too hidebound and suspicious for the likes of you. Your place is in the North. If you belong anywhere, child, you belong there.”

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Author Websites by BookBub

A complete makeover of my author website has been on my To-Do list for years. I’m well aware that this site (which you have somehow found, gentle reader, if you’re reading this post — thank you!) looks quite dated. Its dimensions are geared toward the smaller desktop screens of yesteryear, and it is NOT optimized for phones and tablets. And the content: Oh my! “What a tangled web we weave!” This site has become a catch-all scrapbook of my bookish enterprises. I have added pages and interlinked them until the whole thing borders on labyrinthian.

I am held back, however, from attempting to change the theme of this WordPress site because I dread the possibility of catastrophically scrambling the whole messy thing. When I read advice about “staging sites” and code snippets, my blood runs cold.

Simply starting over with a new site is probably easier than attempting to update this existing monster. I have made a small start in that direction by accepting BookBub’s offer of a free “Author Pages” website. I won’t pay $10 a month for their “pro” version, but so far their free plan is giving me everything I need:

  • Author Bio
  • Books — descriptions and buy links
  • Social Media links
  • Blog
  • Updates (an example is shown here)
  • Reviews (what they call Praise)
  • Contact page
  • Other Writing — a page for linking to my essays, articles, short stories, etc.

The content that is only available with a Pro plan is nothing that I would consider essential:

  • Events (those could be listed in the Updates section)
  • FAQs (nice to have as a separate page, but the info could be included on the Contact page in its optional “Personal message” section)
  • Media Coverage (could go under Reviews, or in the Blog or the Updates)
  • Press Kit (“Other Writing,” maybe, or worked into the Author Bio)
  • Custom Pages (yikes! Being able to add any number of pages to a website is what led to my current monster in the first place. Having a finite set of pages is more appealing to me.)

I don’t even mind the default address: deborahjlightfoot.author-pages.com. The “author-pages.com” extension is appropriate, and it looks a heck of a lot better than the “ag-sites.net” which is the default for websites hosted by the Authors Guild.

For now, therefore, I plan to slowly expand my free Author Pages site, courtesy of BookBub. Considering how much money I’ve spent with them over the years, running BookBub ads that always have a negative ROI, I figure they owe me a free basic website. Their strategy, I imagine, will turn out to be bait-and-switch: after enough authors have invested enough time and effort in developing their free sites, BookBub will probably discontinue the free plan and try to force everyone to pay $10 a month for the Pro version.

Sorry if that sounds cynical, but there is a vast industry dedicated to separating writers from their money. “Free” generally comes with massive strings attached.

If you have set up a website through BookBub — either Free or Pro — I would love to hear your thoughts. And if you have advice on how to update this aged, bloated website (the site you’re looking at right now) without breaking the thing, please get in touch! I need the help and some hand-holding through the perilous process.

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“Where Do You Get Your Ideas?”

Every writer gets asked: Where do the ideas come from?

For many of us, the question is so unanswerable, we can only smile gently and deflect. Have you heard about the warehouse in Poughkeepsie where ideas can be had wholesale, a dime a dozen? (Wink, wink)

Seriously, most writers have no real idea where the ideas come from. Ideas well up from the subconscious, far below the level of awareness. More than once, as I’ve come awake in the morning, I’ve had the entire plot of a book running through my head. It’s a mad dash to the keyboard then, stopping only to grab a cup of coffee before feverishly pounding out the main points of the plot before the whole thing evaporates back into the ether from which it came.

ADVERSE REACTIONS: A Novel of the Paranormal by Deborah J. Lightfoot

That was not the process, however, for Adverse Reactions, my newest book. I have no memory of where the original idea might have come from. It was too long ago: I actually started the book in 2005. I managed 24,000 words of it before I hit a wall. I’d reached the first “plot point”—pivotal moment; major turning point—and I had no clue where things went from there.

So I shelved the manuscript (plopped it into a file cabinet, actually) and went back to writing the epic fantasy that eventually became Waterspell, a saga that grew by three books in 2022–24 to end up as a six-book series—altogether, more than 680,000 words.

Waterspell epic fantasy by Deborah J. Lightfoot

But I never forgot that partial manuscript. I’m not a person who leaves things undone. I’m determined to finish what I start (even if it takes six books and 680,000 words to do it). In 2025, therefore, I pulled that manuscript out of the file cabinet and sat down to read what I’d written 20 years earlier.

What I found in those rough-draft pages—the compelling urgency of it—surprised even me. The story gripped me. I found myself caring deeply about the protagonist and the awful situation she’s in as the story opens.

What was even better, though, was the way my mind leapt ahead when I reached the end of that 24,000-word partial. A score of years earlier, I hadn’t known where the story went. Now I did. The logical and dramatic next steps in the quest for justice were clear.

During those 20 years, I’d done a lot of writing and a lot of living (some of it hard). I’d gained experience, deepened my understanding of people and their motivations, and observed the good and the evil of which humans are capable. All of that living had equipped me to finish the story—to finish what I’d started, and to do it in a way that has been personally fulfilling.

Thank you for reading, and for spreading the word about my cross-genre, post-apocalyptic, paranormal, gritty modern “Western.”

(This piece first appeared as a guest post at K.M. Jenkins’ Book Nook.)

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New In Books: Interview with Deborah J. Lightfoot, Author of Adverse Reactions

by NewInBooks
in Author InterviewsFantasy & Science FictionNews
15 April 2026

What’s the story behind the story? What inspired you to write this book?

ADVERSE REACTIONS: A Novel of the Paranormal by Deborah J. Lightfoot

I don’t remember and can’t even guess where the original idea came from. I actually started the book in 2005, but managed only 24,000 words before hitting a wall. I got stuck at the first plot point. So I shoved the manuscript into a file cabinet and returned to writing the epic fantasy that eventually became my six-book Waterspell series. But I never forgot that partial manuscript. Last summer, I unearthed it and read what I’d written 20 years before. What I found in those rough-draft pages—the compelling urgency of it—surprised me.

The awful situation the protagonist is in, as the story opens, grabbed and held me. And more than that: my mind leapt ahead when I reached the first plot point. A score of years earlier, I hadn’t known where the story went from there. But now I did. The logical and dramatic next steps in the quest for justice were clear. During the book’s 20-year incubation, I’d done a lot of writing and a lot of living. I’d gained experience, deepened my understanding of people and their motivations, and observed the good and the evil of which humans are capable. All of that equipped me to finish the story, and to do it in a way that has been personally fulfilling.

Pick theme songs for the main characters of your book.
Adverse Reactions is a post-apocalyptic, paranormal, suspense-thriller, Western fantasy. It crosses genres! The Great Plains setting evokes the theme song from the movie, Once Upon a Time in the West. Another classic film score that would fit is The Good, the Bad and the Ugly.

What’s your favorite genre to read? Is it the same as your favorite genre to write?
I mainly read and write fantasy, with a fair amount of science fiction on the side. As a kid, the first book I bought with my own money was Daybreak—2250 A.D., post-apocalyptic science fiction by the great Andre Norton. I fell in love with Norton’s books and her writing style. Currently, I’m catching up on her Witch World fantasy novels that I somehow missed in my adolescence.

What books are on your TBR pile right now?
So many! Too many! Besides the Witch World books, which are numerous, I’m into the Sally Lockhart mysteries by Philip Pullman, published between 1985 and 1994. The final book of that series came out just a year before The Golden Compass. I recently listened to the audiobooks of The Book of Dust sequels, and as a fantasy writer I was interested in Pullman’s transition from mystery to fantasy. I’m enjoying the Sally Lockhart books, but honestly, I wouldn’t have thought they were written by the same man who would go on to write the incomparable His Dark Materials. Pullman made an inspired leap with Lyra Belacqua’s story, his masterpiece.

What scene in your book was your favorite to write?
I’d have to say it’s when my protagonist, Devin, meets Mike Sutter, a complicated man who is the definition of “morally gray.” Sometimes he’s kind and generous. Other times, he’s ruthless to the point of cruelty. He’s got his own agenda, as Devin soon discovers.

Do you have any quirky writing habits?
I sit down at the computer, and in strict and unvarying order, I arrange these:

  • Web browser, taskbar bottom-left, ready to look up synonyms and make sure a word really means what I think it means
  • Word processing program center-screen—plain old Word, nothing fancy
  • Dictionary, taskbar bottom-right, my trusty Merriam-Webster
  • On the writing desk nearby, a hardback copy of the Oxford Thesaurus (American Edition)

I cannot proceed without those things at my fingertips, and in that order. I also require a cup of coffee, a mug of water, and the hum of the air conditioner. Those will keep me pounding the keyboard for hours, until the coffee and water dictate a break. 😊

Do you have a motto, quote or philosophy you live by?

“The soul that has no fixed goal loses itself; for as they say, to be everywhere is to be nowhere.” —Michel de Montaigne

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Amazon A-Plus Content for Authors

Authors, have you added A+ Content to your book pages at Amazon?

When Amazon first introduced that feature, I didn’t do it because I thought it made my book pages look junky. But recently I read a newsletter article, The Amazon A10 Update: 3 Things Every Indie Author Needs to Know, by Ferol Vernon at Written Word Media. Among the topics discussed, “Why A+ content and dwell time are suddenly critical ranking factors” caught my attention.

To quote from the raw transcript of the podcast (with some editorial cleanup for readability):

Long, eh, Ferol? I like long. 😃

Enthused, I went to KDP and clicked on the Marketing tab, and then on “Manage A+ Content.” My enthusiasm grew when I saw all of the new layouts (what Amazon calls “modules”). Many of the new templates are well suited to my books and to my temperament. I chose three different modules to present A-plus content on my book pages. In them, I included review excerpts along with cover images and brief descriptions. Below are screenshots of each module. (In real life, the A-plus content looks sharper on the actual book pages at Amazon. These screenshots are a tad fuzzy. Clicking on each image will take you to the actual book page, where you can scroll down to see what shoppers see.)

Adverse Reactions: A Novel of the Paranormal

ADVERSE REACTIONS: A Novel of the Paranormal by Deborah J. Lightfoot. A post-apocalyptic, paranormal, gritty modern Western.

The Original Waterspell Quartet

The Waterspell fantasy series by Deborah J. Lightfoot. Will Carin learn the mystery of her past or begin to understand the brooding lord who has taken her hostage? Epic fantasy in a four-book series.

The Waterspell Linked Sequels

The Waterspell Homecoming Duology by Deborah J. Lightfoot: The Karenina Chronicles and The Fires of Farsinchia, two linked sequels in the Waterspell universe.

Showcasing a Series

I seldom find any reason to praise Amazon, but I do like the new modules that authors can customize for our books’ A-Plus Content. The ability to assign multiple ASINs to each module is extremely valuable for showcasing a series. The four-book image, WATERSPELL Fantasy Series, shows up on each of those four individual book pages and also on the related page for the boxed set. The two-book image shows up on The Karenina Chronicles page and again on The Fires of Farsinchia page. Grouping the books in this way gives the reader a visual summary of the quartet (which is really one long story told in four volumes), and then the two-book image ties together the linked sequels that tell of Nina’s homecoming and her further adventures.

I don’t know whether this new A-plus content will make the books more visible at Amazon, or affect their ratings, but I like how the modules look on the individual book pages. Over time, I may further refine the content. As a product of a couple hours’ work, however, these three modules present my books in a way that satisfactorily makes the connections among them more obvious to the casual book-shopper. That’s a plus, indeed.

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ADVERSE REACTIONS: “Immediately immersive and thematically rich”

Today I received some personal good news that I NEEDED! An evaluation score of 8 from an industry professional at The Black List! 🎉

To explain my thrillment, I must first explain The Black List. It’s a “prominent online platform where screenwriters, playwrights, and novelists connect with film, TV, and publishing industry professionals, allowing writers to host scripts/manuscripts, get feedback from vetted readers, and gain exposure to agents, managers, and producers, originally stemming from an annual survey of best unproduced screenplays and now a major hub for discovering new talent and projects. It helps writers get their work seen by industry insiders, offering services like professional evaluations.”

I requested an evaluation of my latest novel, the not-yet-published ADVERSE REACTIONS, and got a glowing response. “Congratulations on your recent evaluation by our reader,” said the email. “Fewer than 5% of the projects hosted on the site have received an overall score of 8 or above.”

The publishing industry professional who reviewed my book gave it an overall score of 8 (out of 10) and posted this:

Strengths

“This novel is immediately immersive, with an opening scene that sucks readers in with vivid sensory detail and a great sense of suspense. In fact, the sensory detail of the book’s prose is one of its strongest qualities … Adverse Reactions is also thematically rich, as Devin faces constant self-doubt but comes to find empowerment in the unique abilities that have made her an outcast. In some ways, the book feels like an extended metaphor about how mental illness is treated in today’s world and what it means to embrace one’s neurodivergence. There is also compelling thematic commentary on modern psychiatric practices and treatment methods, with the author skillfully exploring the negative consequences of supposedly ‘getting well.’ … This novel has few weaknesses.”

Wow! THAT is the sort of reaction that restores my faith in … well, in myself. I have agonized over this book. I started it in 2005; wrote a rough 24,000 words, then shelved it for 20 years; finally “finished” it in 2026.

Now I wait to see if any publisher or filmmaker shows interest in the book. The Black List is sending my work out for additional evaluations, and if the overall score remains at 8 or above, the book will get featured (top-listed) where more industry pros will see it. I’m not getting my hopes up, but this validation of my writing was a great thing to come home to, on the heels of my grocery run this morning. 😍

Prospects

The professional reader’s evaluation closed with an analysis of the book’s prospects. I’m both excited and frustrated by the evaluator’s conclusion:

Adverse Reactions would likely perform quite well among adults and young adults alike. Its accessible style of prose and teenaged protagonist would likely endear it to younger readers, whereas its mature themes and technical accomplishments would likely go a long way with older readers. It would certainly make sense to at least start by marketing the book to pre-existing fans of supernatural/fantasy books, perhaps at special conferences or bookstores that cater to these genres; however, because of the book’s literary merit it could definitely attract readers who would not normally consider themselves ‘genre readers.’ For this reason, it would be important to make sure the book receives coverage from reputable book-related publications and/or prominent figures in the literary community.”

Well, OK. I can certainly market the book to pre-existing fans of supernatural/fantasy books, most especially the loyal readers of my Waterspell series. If I self-publish, I might be able to get it into bookstores and possibly hand-sell it at conventions and the like. But how in the world do I get coverage from reputable book-related publications or prominent figures in the literary community? If I had those kinds of insider connections, I’d be enjoying a great deal more financial success in my writing career. It goes back to who you know, and I don’t know many people. I’m an introvert and a bit of recluse. <sigh>

But all of that aside, I’m absolutely delighted to get an enthusiastic evaluation from a publishing industry professional. I long ago gave up submitting my work to agents and editors, who take forever to respond, if they deign to respond at all. The Black List removes the tedium of old-fashioned manuscript submission. Their roster of professional readers will respond in one week, or within three weeks at the latest. It’s not free, nor especially cheap. Evaluations cost $150. But Guild members (Writers Guild of America or The Authors Guild) get a substantial discount. I’ve belonged to The Authors Guild since 1995, and thus I paid $120 for the pro evaluation. And because it scored an 8, The Black List is giving me two additional reviews for free! That’s a pretty great deal. 😍

The Black List

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Book Promo Sites: My 2025 Results

Here’s my annual analysis of my marketing efforts. This is pretty much all that I do in the way of marketing: I run (or try to run) a promo every month in a different email/newsletter.

The bar graphs are screenshots from my Amazon KDP reports. Each blue bar shows the total number of my books that were ordered that month. Since I have a six-book series, the full-series promo at Written Word Media tends to bring in the most orders. A full-series promo is pricey at $170, but cost-effective for promoting six books at one time.

2025 was a case study in what happens to my sales when I DON’T run a promo. I was so shocked and discombobulated by events in Spring 2025, following the inauguration of cheetolini, I forgot all about scheduling promos. As a result, my March-April-May sales were flat-flat-flat.

To perk things up, I scheduled a short stack in June, running a promo at Robin Reads on June 18, followed by the Fussy Librarian on June 20. July got skipped, but my Full Series Promo at Written Word Media on August 31 continued to produce results into September.

To finish the year on a rising note, I scheduled another double-promo in November: BookRaid and Robin Reads. Then wrapped things up in December with the always-reliable Book Barbarian, a site that specializes in fantasy and science fiction.

Overall, my ebook and print sales were down in 2025. My best results came from audiobook sales. My Featured Audiobook Deal at Chirp was a wild success, by my standards. I don’t know if Chirp (BookBub) was impressed by the final tally of the month-long sale, but it was definitely a boost to my spirits and my income, seeing hundreds of audiobooks sell, and gaining several nice new reviews.

In 2026, I hope to return to a regular monthly promo, adding EReader News Today back into the mix. I missed ENT entirely in ’25, but I’ve submitted Book 1 of my Waterspell fantasy series for a January spot there, in hopes of grabbing a place before their month’s newsletters fill up.

Most of these promos cost $45 to $65. Doable on a budget, even mine.

To compare these results with what I’ve experienced in earlier years, check out these posts:

I hate marketing and I’m really bad at it. Running paid promos in newsletters is the easiest and most effective approach I have found. What promo sites do you recommend? What have your experiences been with pay-per-click ads at Amazon, BookBub, and Facebook? I have tried those, but I’ve found them to be way overpriced and ineffective for my books.

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Filed under BookBub, Books and Readers, Discoverability, Writers

Going Wide with Audiobook Distribution

As if creating an audiobook isn’t challenging enough, distributing it to retailers is a more complicated and unstable process than it ought to be. In June 2022 when the four-book boxed set of my Waterspell fantasy series was ready for release, I went with Findaway Voices as my distributor because I knew the name. At that time, I had not heard of Author’s Republic. Knowing that I wanted to go wide and not limit myself to the evil Amazon-Audible empire, I liked Findaway for its distribution model. It would get my audiobook into Chirp, Apple, Kobo, Barnes & Noble, and a bunch of audio retailers I’d never heard of, like Storytel and Downpour.

INaudio audiobook retailer distribution list
(INaudio’s Supposed Distribution Network)

Change Is Inevitable?

Alas, things kept shifting at Findaway. I had hoped to use them for production services, but Findaway dropped that service without even announcing they were dropping it. Their onetime narrator marketplace just disappeared off their website. Very fortunately for me, I then found the Usound audiobook recording service. From Usound’s roster of top talent, I snagged the amazing Simon de Deney to narrate the Waterspell boxed set, and the wonderful Hannah Eggleton to narrate the linked sequel, The Karenina Chronicles. Both of those professionals did excellent work.

But then, Spotify (yuck!) acquired Findaway in 2022, and I didn’t like Spotify’s reputation for paying musicians a pittance. I stuck around, though, because my audiobooks were still being distributed by the merged Spotify/Findaway entity to all known retailers, and I didn’t much care that my sales at Spotify were nearly nonexistent.

But THEN, in Autumn 2025, Spotify disengaged itself from Findaway, and the old Findaway Voices was rebranded once again as Voices by INaudio (led by Findaway veterans Blake Squires and Ralph Lazaro). I pretty quickly noticed a diminishment in the “off-brand” retailers to which my audiobooks were supposedly being distributed. They disappeared entirely from Libro.fm, and some of the links in INaudio’s “Retailer Link Tool” go nowhere. To be fair, however, I saw no disruption in the distribution to the major players such as Audible, Apple, Chirp, Kobo, and Barnes & Noble.

The Future of INaudio … and Me

I’m sticking with Voices by INaudio, for now, because a review at Reedsy.com says:

  • INaudio executives are reportedly planning to relaunch audiobook production services in the future.
  • They also want to bring back giveaway codes to help authors get downloads and reviews. 

Both of those developments will be very welcome. In the meantime, I’m keeping an eye on my royalty statements from INaudio.

And I’ve said good riddance to artist-abusing Spotify. I have withdrawn my audiobooks from Spotify, to protest that platform’s immoral and tone-deaf decision to run recruitment ads for ICE, America’s racist Gestapo. My audiobooks remain available at other retailers.

(But only at Chirp are they on sale at really low, low prices in Autumn 2025. Such deep discounts will not soon be repeated, so you might want to check out the Nov-Dec sale.)

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Filed under Audiobooks, Books and Readers, Writers