Being more oriented to words than to pictures, I had no interest in Instagram until I learned about its subgenre, Bookstagram. (Book Instagram = #bookstagram ) Now I’ve taken the plunge. Early activity is promising: In just my first two days I connected with several book reviewers and bloggers. When I get at least 20 potential reviewers, I’ll offer them complimentary copies of Waterspell Book 1: The Warlock. I’m told that Amazon treats writers better when their books have at least 50 reviews. As a series, Waterspell has more than that, but Book 1 by itself has only 35. My goal is to get that number to at least 50 before I start serious promotion of the forthcoming audiobooks and Book 4.
If you enjoy reviewing fantasy books, please drop me a note at waterspell(at)earthlink(dot)net. I have review copies of The Warlock available in all formats, print as well as ebooks, but I can mail the paperbacks within the US and Canada only.
Full disclosure up front: Book 1: The Warlock ends on a cliffhanger. And as reviewer Twiggy Piggy says: “The moment you finish this book, you WILL want to go on to the next.” (Perhaps I could supply you with that next book, too. Let’s talk.)
Here are the results of my advertising test at BookBub: “Belong” (ad 1) and “Courage” (ad 2) got almost exactly the same number of clicks, but hardly any clicks at all from Amazon shoppers. The vast majority of readers who showed interest by clicking either ad were Barnes & Noble customers (“Belong”) or, surprisingly to me, Apple Books and Kobo readers (“Courage”).
This supports my belief that writers who give Amazon exclusive rights to sell their books are condemning their works to compete with the almost infinite number of “products” sold by Amazon, while ignoring the truly dedicated readers who shop at Barnes & Noble and elsewhere, and who prefer non-Kindle tablets and e-readers.
A good day’s work. Got my errands done in town this morning, then drafted a heartfelt Author’s Note for the back of Waterspell Book 4 and tweaked the blurb into something I’m almost happy with. Thoughts are welcome. Does this give too much away?
In the House of Verek, it’s five years later. The waters are troubled. Memories are darkening. If the story is to end “happily ever after” for Carin and Verek, old demons must be laid to rest.
Readers of the Waterspell fantasy series will welcome this long-awaited fourth book for the answers it provides to questions raised in volumes 1 through 3: Does the wysard Verek regain his powers, and will Carin make her way back to him? Have Carin’s parents survived the plague that devastated their world, and will she ever see them again? Did Lanse survive the attack by Carin’s defender? Is Lord Legary really dead? And not least: Did the necromancer die in the jaws of Carin’s conjured dragon? Remember: there was no blood in the water. These questions and more are answered in Waterspell Book 4, which picks up the story of the lovers, Carin and Verek, half a decade after readers saw the pair separated in the closing chapters of the original trilogy.
By the blood of Abraxas, it’s about time we learned what happened next.
My eyes are glazing and my brain hurts. It began with a BookBub Partners email directing me to a guest blog by author Nick Sullivan, his topic being one close to my heart: Launching Book 4 in a Series. Like Nick, I have a fourth book coming out in about six months. But unlike Nick, it would never occur to me to set up a pre-order for a book being released months from now. That’s yet another marketing wrinkle I must consider.
As is “calling KDP.” What? It’s possible to telephone Kindle Direct Publishing? Nick says he “Called KDP and added eight more categories to both the paperback and the Kindle editions. (When you set up your book in KDP, you provide two categories, but you can contact Amazon and get up to 10.)” Veddy interesting. I had no idea that speaking with an actual human would be possible. I must investigate.
Reading more of Nick’s advice, I came to the unfamiliar term AMS. Nick writes that AMS had been “getting away from him.” Well, by golly, it’s sure been getting away from me, since I had never heard the term before today. Googling clued me in: it stands for Amazon Marketing Services. Oh, okay: ads. Yep, Amazon ads have been on my to-do list.
So I let Google detour me from Nick’s Book 4 launch strategy into the YouTube weeds of “How to Do Amazon Book Ads.” The process seems similar to BookBub’s DIY ad platform. Except Amazon makes provision for “negative targeting keywords,” where you enter search terms that you don’t want your book to be associated with. For instance, if your book isn’t free, you can enter “free” and “free ebook” as negative keywords, to keep freebie shoppers from clicking on your title and then getting mad when they see that it costs a whopping $2.99. Good to know.
But back to Nick’s advice. He names several non-BookBub promo sites: Robin Reads, Freebooksy, Book Adrenaline, BookDoggy, ENT, and eReaderIQ. I see more Googling in my future, as I have no clue what any of those are or what they do or how much they cost.
Nick’s post eventually led me to this related article: “Marketing a New Book Release that’s Part of a Long Series.” In that linked article, author Julianne MacLean offers succinct advice that seems a little easier to follow for someone (like me) who possesses only rudimentary marketing knowledge. Julianne breaks her promo plan into seven steps:
2. Cover reveal
3. Social media
4. Book trailer
7. Blog tour
I’ve got Waterspell Book 4’s new cover in hand, I’ve made some book trailers, I’m as active as time allows on social media, and my testing-the-waters ads via BookBub have yielded promising results, especially for rebels like me who prefer Barnes & Noble and Nook. When Waterspell Books 1 and 2 were newly released, I did blog tours, and it seems that such tours are still “a thing,” though blogging itself isn’t the hottest communications medium out there.
Which leaves pre-orders and discounting for me to investigate.
My to-do list grows ever longer. It’s encouraging, though, that other writers have worked out doable marketing plans that I can hope to emulate. But not right now. At this hour of the day, I (like Fernando Pessoa) need truth and aspirin.
Once again, and gratefully, I’m sharing excellent writing advice from author Connie J. Jasperson. It’s very timely. I’m about to settle down, first, as a beta reader for a writer-friend’s work-in-progress, and then to make final (I hope) edits to my own WIP, Waterspell Book 4. Connie’s advice on how to show characters’ emotional states will be fresh in my mind as I undertake to help both my friend and myself Do Our Jobs Better.
Most authors who have been in writing groups for any length of time become adept at writing emotions on a surface level. We bandage our wounded egos and work at showing our characters’ inner demons. We spend hours writing and rewriting, forcing words into facial expressions. Happiness, anger, spite – all the emotions get a […]
The Plan calls for investigating the usefulness of BookBub, a book discovery service that features free and discounted ebooks. Quickly I learned that it’s great for readers. In Week 1 of getting their daily emails featuring ebook bargains, I bought six new books or series (pictured, Refraction through Book of Dragons). None of these cost me more than $3. Such a deal!
BookBub ad 1
I’ve also tentatively begun advertising on BookBub. My first ad served up 1,600 impressions but garnered only eight clicks. Being inexperienced with this ad platform, I paid for impressions rather than clicks. So far, I can’t see the logic in spending money on “impressions,” which are nothing more than opened emails. There’s no guarantee that people will even scroll all the way to the end of the email, where the ads appear. As I see it, “impressions” mean little or nothing. It’s clicks that should matter.
BookBub ad 2
For Ad No. 2, I changed the tagline and bid on clicks, not impressions. This ad has been running for three days now, serving up fewer impressions but not burning through the test budget like my first ad did.
BookBub ad 3
I’ll give Ad No. 2 a week, then change the text again, to test a question rather than a statement. My Facebook focus group likes Ad No. 3 the best of all the examples I offered for their scrutiny.
All things considered, I believe there’s more reason to invest time and money in reaching the “power readers” at BookBub, rather than work at growing an audience for my Facebook author page. Facebook users are a distractible bunch, their interests running the gamut. BookBub (every time I start to type that, it comes out Boobbub!) is laser-focused on people who buy books.
And clearly, those readers don’t want to spend much money. I can’t blame them. I myself scarfed up the dollar bargains as quickly as they came my way.
Therefore, after testing Ads 1, 2, and 3, my next step will be to drop the price of Waterspell Book 1 to 99 cents (or free, if Amazon will let me) and see what the response is.
Making a place for yourself in a world where you don't belong takes courage. So does moving in with a warlock.
“Lightfoot has a sure touch with regard to characterisation. Each of her characters has their own authentic and convincing voice. Narrative, description and speech are exceptionally well-balanced.” —Martin Dukes, author of the Alex Trueman Chronicles
“Jane Eyre meets Beauty and the Beast. Amazing story, very original. Great series.” —Emma, Amazon UK
“Such a joy to narrate this. It didn’t feel like work. The story and characters take flight so naturally and then soar.” —Simon de Deney
“An entertaining, fast paced, and well-plotted fantasy series. The world building is fascinating, and the characters fleshed out. Highly recommended.” —Anna Maria, NetGalley
“I was HOOKED. I read until 3 am two nights in a row to finish this. The magic system is unique and the characters are as morally gray as they come.” —Megan, Goodreads
“I was hooked instantly. I willingly gave up sleep and could not wait to get up to read more. I’m reading the whole series, and absolutely loving it.” —Sarah, Amazon
“In this four-book saga, the author has created an epic fantasy world full of magic, danger, romance, and travel through time and space. The characters are vivid and complex. This is a most enjoyable read for fans of fantasy and fine writing.” —Shirley, NetGalley
“Addictive epic fantasy, with drama and adventure. I binged through the books, eager to see how the story unfolds. Great book. 5 stars.” —Di, NetGalley
“A riveting series. Well written, excellent world-building with an engaging plot in each book and well-developed characters. I was gripped right from the start with twists I didn’t see and unpredictability.” —Aria, NetGalley
“I absolutely loved all four books! You kept your storyline throughout the four books brilliantly. The characters were all genuine and relatable.” —Carol, Goodreads
“Complicated characters, plot twists, romance, adventure, and magic — all written in a voice that immerses you in a fantasy world both foreign and familiar. Get the box set because you won’t want to leave this world.” —Beck Digs It, Amazon
“Captivating. I loved this series from beginning to end. Complex characters who mature through the series and unexpected plot twists kept me reading far too late into the night.” —Amy, Amazon
“An extraordinary book, four in fact! I read these over a five-day period and found the storytelling fantastic. See for yourself!” —Michelle, NetGalley
“A great read that features world building with drama and magical characters. Highly recommended.” —Neil, Amazon
Castles in the cornfield provided the setting for Deborah J. Lightfoot’s earliest flights of fancy. On her father’s farm in Texas, she grew up reading tales of adventure and reenacting them behind ramparts of sun-drenched grain. She left the farm to earn a degree in journalism and write award-winning books of history and biography. High on her bucket list was the desire to try her hand at the genre she most admired. The result is Waterspell, a multi-layered, intricately detailed fantasy about a girl and the wizard who suspects her of being so dangerous to his world, he believes he’ll have to kill her … which troubles him, since he’s fallen in love with her. Deborah is a professional member of The Authors Guild. She lives in the country near Fort Worth, Texas.
Magic, mystery, murder, and romance. Waterspell: An intricate save-the-world fantasy adventure with complex characters, cosmic calamities, and the gothic sensibilities of Jane Eyre.
Mix environmental fantasy with magic, mystery, and a little slow-burning romance, add dystopian undercurrents, and that’s the Waterspell series—a cross-genre story with too many layers for a single label.