Tag Archives: book bargains

Affordable Legitimate Book Promotion: Written Word Media vs Book Cave

I try to place at least one promotion per month in a newsletter or email such as Book Barbarian, Fussy Librarian, Robin Reads, or the Freebooksy or Bargain Booksy options at Written Word Media. As a service to my fellow and sister authors, I make an annual report on the results. (Details here, with clickable links to the various book-promo sites that I’ve used.)

On April 8, 2026, I ran a series promotion with Written Word Media, at a cost of $170. As shown in the graphic, that promo resulted in 601 book orders for my Waterspell series at Amazon, the majority of those (469) coming on the actual day (a Wednesday) of the “one-day” promotion. But experience has taught me that many people don’t open their emails until a day or two after the promo runs. The five-day cumulative numbers give a truer picture of the promo’s relative success. After the initial first-day flurry, another 132 orders were placed over the next four days, bringing the five-day grand total to 601.

Book promotion sites: Written Word Media vs. Book Cave

Then I ran a full-series promotion (for the six books of Waterspell) at Book Cave, a place I have only recently discovered. Unlike Written Word Media, which offers one-day full-series promotions, you can schedule a multi-day promo at Book Cave at no extra cost for the extra days. My series promo ran from May 30 through June 7. And though it cost only $71, it delivered results very comparable to what Written Word Media had brought in: 577 total orders at Amazon, the majority of them (469 again, seemingly the magic number) coming on May 30–31 (Saturday–Sunday) and the rest (108) trickling in toward the tail-end of the promo period. For epic fantasy with a series add-on, Book Cave charges a cool $99 less than Written Word Media does. See the Cave’s price list here.

Granted, this is only my first experience with Book Cave. I’ve been running full-series promos at Written Word Media for several years, and it’s quite possible that their subscribers have seen my books featured so many times, they scroll past and look for newer titles. But to save $99, I will definitely choose the $71 promo at Book Cave the next time I want to promote my entire six-book series at one time in one place.

For those wanting to dig into this topic in greater detail, I’ll refer you to my earlier posts on my book promo efforts. From these reports, you’ll learn what promo sites I’ve used, and how successful (or not) they have been, at a cost of $45 to $65 at most of the sites I have tried:

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A Riveting Listen: The Waterspell Audiobook

"My daughter and I are enjoying these great audiobooks on our cross-country drive. I love the narrator! He really brings the words to life." (From a review of WATERSPELL: Boxed Set, Books 1-4 by Deborah J. Lightfoot, narrated by Simon de Deney.

Writers tend to get laser-focused on their latest release, but a solid backlist deserves love, too! I’m super proud of the four-book audio production of my Waterspell fantasy quartet. Narrator Simon de Deney did a masterful job. As this listener notes (see the picture): “He really brings the words to life.” And his ability to voice female as well as male characters is remarkable. Simon embodies the brooding warlock but he also delivers a totally believable young woman who is all bravado on the outside but terrified on the inside. Bravo! 🎉

If you’re planning a road trip this summer — or maybe a staycation, given the current (2026) price of fuel — give this 51-hour epic a listen. It’ll keep you engaged.

📢 1 credit at Audible for all four books.

Also available at other audio retailers with prices starting at $16.95.

WATERSPELL audiobook by Deborah J. Lightfoot, narrated by Simon de Deney. 51 hours of audio. Four books. 1 credit at Audible. Reviewers say: "Fantastic storytelling." "A voice that immerses you in a fantasy world both foreign and familiar. You won't want to leave." "Addictive epic fantasy. 
Five stars."

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Waterspell Ebooks Now Available at Bookshop.org

This is a game-changer! Readers who prefer ebooks now have a truly viable alternative to the monopolistic Amazon monster. Ebooks may now be easily purchased and downloaded at Bookshop.org, where every purchase supports a local independent bookstore. Millions of writers, including ME, are absolutely thrilled! We’ve waited and hoped for this breakthrough.

Without further ado, here’s a list of my books and where you can purchase them at Bookshop.org. Did I mention? Every purchase supports a local independent bookstore. You can designate your own favorite indie. It’s a win-win-win for the reader, the writer, and the bravely determined independent stores who fight the good fight against an evil monopoly.

Waterspell Book 1: The Warlock
Waterspell Book 2: The Wysard
Waterspell Book 3: The Wisewoman
Waterspell Book 4: The Witch
Waterspell Boxed Set: Books 1-4
The Karenina Chronicles: A Waterspell Novel
The Fires of Farsinchia: A Waterspell Novel

Waterspell epic fantasy by Deborah J. Lightfoot

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Going Wide with Audiobook Distribution

As if creating an audiobook isn’t challenging enough, distributing it to retailers is a more complicated and unstable process than it ought to be. In June 2022 when the four-book boxed set of my Waterspell fantasy series was ready for release, I went with Findaway Voices as my distributor because I knew the name. At that time, I had not heard of Author’s Republic. Knowing that I wanted to go wide and not limit myself to the evil Amazon-Audible empire, I liked Findaway for its distribution model. It would get my audiobook into Chirp, Apple, Kobo, Barnes & Noble, and a bunch of audio retailers I’d never heard of, like Storytel and Downpour.

INaudio audiobook retailer distribution list
(INaudio’s Supposed Distribution Network)

Change Is Inevitable?

Alas, things kept shifting at Findaway. I had hoped to use them for production services, but Findaway dropped that service without even announcing they were dropping it. Their onetime narrator marketplace just disappeared off their website. Very fortunately for me, I then found the Usound audiobook recording service. From Usound’s roster of top talent, I snagged the amazing Simon de Deney to narrate the Waterspell boxed set, and the wonderful Hannah Eggleton to narrate the linked sequel, The Karenina Chronicles. Both of those professionals did excellent work.

But then, Spotify (yuck!) acquired Findaway in 2022, and I didn’t like Spotify’s reputation for paying musicians a pittance. I stuck around, though, because my audiobooks were still being distributed by the merged Spotify/Findaway entity to all known retailers, and I didn’t much care that my sales at Spotify were nearly nonexistent.

But THEN, in Autumn 2025, Spotify disengaged itself from Findaway, and the old Findaway Voices was rebranded once again as Voices by INaudio (led by Findaway veterans Blake Squires and Ralph Lazaro). I pretty quickly noticed a diminishment in the “off-brand” retailers to which my audiobooks were supposedly being distributed. They disappeared entirely from Libro.fm, and some of the links in INaudio’s “Retailer Link Tool” go nowhere. To be fair, however, I saw no disruption in the distribution to the major players such as Audible, Apple, Chirp, Kobo, and Barnes & Noble.

The Future of INaudio … and Me

I’m sticking with Voices by INaudio, for now, because a review at Reedsy.com says:

  • INaudio executives are reportedly planning to relaunch audiobook production services in the future.
  • They also want to bring back giveaway codes to help authors get downloads and reviews. 

Both of those developments will be very welcome. In the meantime, I’m keeping an eye on my royalty statements from INaudio.

And I’ve said good riddance to artist-abusing Spotify. I have withdrawn my audiobooks from Spotify, to protest that platform’s immoral and tone-deaf decision to run recruitment ads for ICE, America’s racist Gestapo. My audiobooks remain available at other retailers.

(But only at Chirp are they on sale at really low, low prices in Autumn 2025. Such deep discounts will not soon be repeated, so you might want to check out the Nov-Dec sale.)

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Oppose Piracy & Get Free Books Legally

“Online piracy is a major factor contributing to the decline of authors’ income. Each year, the publishing industry loses hundreds of millions of dollars in lost sales to piracy—and with each lost sale, authors lose royalty income. There is a clear correlation between the decline in income from writing and the exponential growth of online pirate channels dedicated to distributing and selling illegal ebook copies.” —The Authors Guild 

You CAN Get Free Books — Legally and Honestly

Authors often give away books to reach new readers and build their audiences. For example, the first book in my Waterspell fantasy series, The Warlock, is free at a whole host of retailers. Anyone can get it from their preferred store absolutely free: see the list of retailers at books2read.com.

Rather than downloading bootlegged ebooks from pirate sites, please sign up for one or more of the following legitimate book-lovers’ newsletters/emails. Subscribe for free, and enjoy a never-ending supply of free books:

Happy reading!

If you find a book you particularly like at any of these sites, please consider purchasing an additional book from that author. Writers can’t keep writing if we have no income. Please support us with your book purchases. Thank you.

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Karenina at Kobo and Audible

Such a busy week! And a busy month of August, from Day 1. The Karenina Chronicles (the newest book in the Waterspell series) is featured at Kobo all month in the category of “Science Fiction & Fantasy Under $5.99.”

Plus, The Karenina Chronicles audiobook is now available at Audible as well as all other major retailers.

🎉 I’m breathless with the speed of events. 🥳 If you’re looking for a good read for your August vacation, please check out The Karenina Chronicles: A Waterspell Novel in any format you like: print, ebook, or audiobook. Discover why readers call it “exceptionally vividly realized” and “engaging from page one.”

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The Karenina Chronicles Audiobook Is Live!

🎉 Already! It’s live!

The brand-new audiobook of The Karenina Chronicles is now available at several retailers including Chirp, Kobo, Apple, and Nook; and at Spotify it’s a STEAL for only $11.49! 🤩 Audiobook retailers set their own prices, and this must be a new-release special price that won’t last long.

Please help me introduce Hannah Eggleton to audiobook listeners who will love to hear her work. This is Hannah’s VERY FIRST audiobook narration, and she has done a beautiful job. Wherever you get audiobooks, you can find it at Books2Read. Thank you for your support! 💙

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Book Promotion Sites: Ranked

Six months ago, in November 2021, I ran my first paid promotion for my novels. My first effective promotion, that is. I’d been experimenting with BookBub but getting nowhere. After concluding that BookBub is overrated and overpriced, I went looking for better, cheaper alternatives and found BookRaid. My single-day November 2021 promotion at BookRaid was far more successful than my ongoing, daily BookBub ads had been to that point, persuading me to drop BookBub entirely.

Waterspell by Deborah J. LightfootSince then, I’ve also run promotions with The Fussy Librarian, ManyBooks, Bookorium, and Freebooksy (Written Word Media). Additionally, I’ve done three smallish Reader Views giveaways of paperbacks, finished one big Goodreads Giveaway of Waterspell: The Complete Series (Kindle edition), offered a 50% discount on the series at Google Books, and made ARCs of the boxed set available free, for the month of April, on NetGalley. Looking ahead, I’ve scheduled a Book Barbarian promo for July 12. (Book Barbarian specializes in SF/fantasy titles.)

Which of these has worked best?

The Prize Goes To …

The hands-down winner (to date) is Freebooksy. At $170 (!) it’s the most expensive promotion that I’ve run, but:
You get what you pay for, as shown in this chart:

Book Promotion Newsletters and Giveaways comparedNot only did Freebooksy outperform all other newsletters by an astonishingly wide margin, notice that even Day 2 of the Freebooksy promo (when folks were opening their email late, on the day after) brought in more orders than The Fussy Librarian did in total. Evidently, Written Word Media has a vastly greater reach than any other book promotion service that I’ve tried. I also appreciate them promoting the entire series (not just Book 1), and continuing to list Waterspell on their website:

Waterspell fantasy series by Deborah J. Lightfoot

My Freebooksy promotion thrilled me by making Waterspell Book 1: The Warlock a No. 1 bestseller in a pair of Amazon categories, and vaulting it to a very respectable second place on yet another Amazon bestseller list:

Waterspell by Deborah J. Lightfoot is an Amazon bestseller

Freebooksy, obviously, must top my list of book promotion sites that truly deliver. I’ll save up to run another promo with them in six months or so. The $170 price tag becomes less of a shocker when I consider that The Fussy Librarian charges $50 for a one-day listing, Book Barbarian is $55, BookRaid is $60, and a one-month NetGalley listing is $50 (when arranged through a NetGalley co-op). A Goodreads Giveaway (if you get it on sale) is $99. A ManyBooks promo is $29.

While there’s no fee to put a book in the Reader Views giveaways, each paperback that I mailed out cost me $10 for the book plus at least $4 postage. I sent out 10 books (one to Canada for a whopping $21 in international postage), bringing my total Reader Views out-of-pocket to about $160 (spread over three months). I’ve no idea whether any of the recipients reciprocated by leaving me a review anywhere. I have no direct evidence that any of them favored me with a review or even a wordless, anonymous rating. Sadly, none of them communicated with me, despite the contact-info sheet that I included with each copy. In future, I’ll think twice before doing another unfiltered, unvetted giveaway of pricey paperbacks.

Book promotion sites rated for effectiveness

The not-knowing about their effectiveness is why I’m giving both Goodreads and Reader Views a so-so C for their giveaways. It’s been nearly two full months since Amazon sent all of the winners at Goodreads their free copies of The Complete Series. So far, only one of those recipients (that I know of) has reciprocated by rating the Waterspell series at Goodreads.

Waterspell by Deborah J. LightfootNetGalley gets a B-minus from me because the reviews there, although they are excellent five-star reviews (like Aria’s pictured here), are far fewer in number than I had anticipated. I was hoping (too optimistically) for 40 or 50 reviews. To date, I’ve received six. I’m deeply grateful for those six highly positive reviews (thank you, Aria and other readers!) but I’m somewhat disappointed that so few of the individuals who requested and received an advance reader copy (ARC) have posted their reviews.

ManyBooks gets a C average from me because my two promos there have not moved the needle very much. They’re nice people to work with though (they gave me a badge!). And they’ve certainly outperformed BookBub (ridiculously expensive and ineffective), Bookorium (useless and now defunct), and my experimental Google Books discount, which has not attracted even one taker. Half price doesn’t appeal? Huh. The 50% discount code expires on May 31. I guess I’ll extend it for another two months, since it’s not costing me a dime.

That’s my report. If you’re an author who’s researching the best promotional sites and methods, I hope that my experiences will help you decide where and how to spend your advertising dollars. May your sales rankings skyrocket!

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Two Months Out: Laser-Focused on the Plan

Two months? Have I messed up the countdown? In November, you may recall, I was Four Months Out.

Coming Soon: Waterspell Book 4 

The fact is, things are going so well, I’ve moved up the release date by a full month. Waterspell Book 4 will be available for pre-orders not later than January 18, with the book to be officially released on February 18. Hallelujah!

Amazon bestseller: Waterspell Book 1

One reason for the accelerated plan is that Waterspell Book 1: The Warlock has hit the Amazon bestseller lists! All of my promotional efforts have paid off. My inexpensive promotions at Bookraid, ManyBooks, and especially The Fussy Librarian have produced the following results:

Amazon sales chart

The short little lines at the bottom of the above graph were the products of my ongoing advertising via BookBub, before I wised up and quit wasting my promotional dollars there. I have found BookBub to be overrated and WAY overpriced. Clicks there were costing me about 60 cents, whereas the cost-per-click ranges from under a penny to about 3 cents, max, at the other sites.

Ranked in order of their cost-effectiveness, based on my results:

  1. BookRaid
  2. The Fussy Librarian
  3. ManyBooks

BookBub is totally off my list now. I won’t bother with them again. Nor will I continue with Story Origin, which has also proven to be ineffective, for me anyway. Some people may have the time and interest to work through the complexities of Story Origin’s interface, but I think my time is better spent elsewhere. I’ll fulfill my obligation to support the December 2021 “Passing Through Portals” promotion sponsored by Story Origin, but I won’t continue with a $10 monthly account there.

Passing Through Portals

That’s my monthly promotional report, shared for the benefit of any authors who might profit from my personal experiences with paid book advertising. Ads in selected (and selective) newsletters are working for me.

Social media? Not so much. My friends give me wonderful support at my personal Facebook profile, but my efforts to “go viral” via my public accounts (Bookstagram and Facebook author page) are generating only modest interest. As is this blog. But I have things to say, so I’ll keep posting!

Many thanks to all of the readers who have downloaded Waterspell Book 1: The Warlock, vaulting it onto the Amazon bestsellers lists! I am deeply grateful to you. ♥

 

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Burrowing Into BookBub

The Plan calls for investigating the usefulness of BookBub, a book discovery service that features free and discounted ebooks. Quickly I learned that it’s great for readers. In Week 1 of getting their daily emails featuring ebook bargains, I bought six new books or series (pictured, Refraction through Book of Dragons). None of these cost me more than $3. Such a deal!

Nook library

 

Waterspell by Deborah J Lightfoot

BookBub ad 1

I’ve also tentatively begun advertising on BookBub. My first ad served up 1,600 impressions but garnered only eight clicks. Being inexperienced with this ad platform, I paid for impressions rather than clicks. So far, I can’t see the logic in spending money on “impressions,” which are nothing more than opened emails. There’s no guarantee that people will even scroll all the way to the end of the email, where the ads appear. As I see it, “impressions” mean little or nothing. It’s clicks that should matter.

Waterspell by Deborah J Lightfoot

BookBub ad 2

For Ad No. 2, I changed the tagline and bid on clicks, not impressions. This ad has been running for three days now, serving up fewer impressions but not burning through the test budget like my first ad did.

Waterspell by Deborah J Lightfoot

BookBub ad 3

I’ll give Ad No. 2 a week, then change the text again, to test a question rather than a statement. My Facebook focus group likes Ad No. 3 the best of all the examples I offered for their scrutiny.

All things considered, I believe there’s more reason to invest time and money in reaching the “power readers” at BookBub, rather than work at growing an audience for my Facebook author page. Facebook users are a distractible bunch, their interests running the gamut. BookBub (every time I start to type that, it comes out Boobbub!) is laser-focused on people who buy books.

And clearly, those readers don’t want to spend much money. I can’t blame them. I myself scarfed up the dollar bargains as quickly as they came my way.

Therefore, after testing Ads 1, 2, and 3, my next step will be to drop the price of Waterspell Book 1 to 99 cents (or free, if Amazon will let me) and see what the response is.

If at first you don’t succeed …

 

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